Jessica is an iconic raving about nail art and nail care products. It was created in 1978 by renowned manicure artist Jessica Vartoughian. At first, the products were distributed in the internal network of salons, and today its logo is known in 60 countries of the world.
Meaning and History
Such representatives of the fashion industry inspire the brand’s emblem as Gucci, Chanel, Escada. Simply in style, it is very similar to their signs – a mirror connection of the abbreviation, consisting of the first letters of the name and surname. Moreover, Jessica has only one version of the logo, which it has never corrected.
The founder chose an interesting version of the monogram for her brand – a combination of two “Js” connected with the “front” side. The letters are not superimposed on each other, but they have a single upper serif and bends directed in different directions as if spliced. This made the logo unique, despite the similarities with the designs of some fashion houses.
Font and Colors of the Emblem
The double emblem is made in a classic serif typeface. Used in a new perspective, they make it unique and easy to read simultaneously, like the word “Jessica” below. The color palette is monochrome – in the form of a traditional combination of white and black.