JLL Logo PNG
When creating the JLL logo, designers reflected the company’s reliability and confidence. The abstract forms and contrasting colors convey a commitment to a modern business approach. Moreover, the emblem symbolizes the interconnection of all employees providing real estate services.
JLL: Brand overview
The history of JLL (Jones Lang LaSalle) dates back to 1783, when Richard Wail founded a real estate auction house in London, later becoming Jones Lang Wootton (JLW), specializing in auctions, valuations, and asset management. Expanding internationally during the 20th century, JLW established a strong presence across Europe, Asia, Australia, and North America. Meanwhile, in 1968, LaSalle Partners was founded in Chicago, focusing on commercial real estate management and investment in the growing U.S. market, eventually creating the LaSalle Investment Management division. The two companies merged in 1999 to form Jones Lang LaSalle, becoming a global real estate powerhouse. JLL further expanded through strategic acquisitions such as Insignia Financial Group, Spaulding & Slye, Guardian Property Asset Management, and investment bank HFF, solidifying its market position worldwide. The company continuously innovated, launching initiatives like JLL Spark and acquiring technology-driven firms such as Skyline AI while modernizing its brand as JLL. As of 2024, JLL operates in over 80 countries, employs around 100,000 people, and maintains a leading position in global real estate services and investment management.
Meaning and History
JLL has existed since 1783, but its history dates back to the late 1990s when Jones Lang Wootton and LaSalle Partners merged to form Jones Lang LaSalle. The newly formed firm used a geometric symbol in its logo. This abstract drawing consists of three vertical ellipses. It represents the close connection between employees, the company, and its clients. In 2014, the lengthy name was shortened to three letters: JLL. This abbreviation is easy to read and remember in any language and takes up little space, making it suitable for digital applications.
What is JLL?
JLL is the short name for Jones Lang La Salle Incorporated. It is an international firm that provides services in commercial real estate, including leasing, sales, consulting, and development. It works with various properties – from offices and warehouses to stores and hotels. Additionally, the company specializes in investment and asset management. Its headquarters are located in Chicago, Illinois, with offices and representations worldwide.
1999 – 2014
This logo uses Jones Lang LaSalle, which the company adopted in 1999 after the merger of Jones Lang Wootton and LaSalle Partners. The phrase is colored in black and written in the Minion Pro Condensed font. Long serifs and contrasting stroke thickness characterize it. Although all letters are uppercase, some are additionally enlarged. The inscription occupies two lines on the right side, and to the left is an abstract symbol consisting of three intertwined ellipses in black. Two connected round brackets form each geometric figure.
2014 – today
To signify its global presence worldwide, Jones Lang LaSalle changed its name to JLL. The rebranding is reflected in the company’s logo: instead of the long inscription, the short word “JLL” now appears. Designers from Pentagram Berlin maintained the familiar serif font style but altered the glyph shapes, making them bolder and more expressive. They also recolored the geometric abstraction in red, making it stand out more and appear three-dimensional.
Font and Colors
Until 2014, Jones Lang LaSalle used the Minion Pro Condensed typeface. After shortening its name to JLL, the brand identity was completely redesigned. In collaboration with designer Justus Oehler, specialists from the agency Pentagram Berlin created custom letterforms, introducing distinctive features that defined the company’s new mark.
Instead of the soft lines of the previous logo, the new design adopted sharp elements: the letter “J” took the form of a graphic, expressive hook. A red graphic element with abstract shapes accompany the dark inscription. The combination of red and black creates a striking contrast and emphasizes the company’s bold approach to technology and business development.
The updated logo conveys a confident, contemporary tone while preserving traditional styling elements, pointing to the company’s long-standing history and experience in the market.