John Cooper Works Logo

John Cooper Works LogoJohn Cooper Works Logo PNG

John Cooper Works: Brand overview

John Cooper Works (JCW), founded by Michael Cooper in 2002, began as a customization center for modern MINI cars. Michael, a descendant of John Cooper, the legendary mini-tuning master, sought to continue his father’s legacy. In 2007, a significant transition occurred when BMW took ownership of the JCW name and intellectual property, making JCW an official MINI division within the BMW corporate structure.

In 2008, the first factory-optimized JCW model debuted: an upgraded version of the Mini Cooper S hatchback. Since then, JCW has expanded its portfolio to include high-octane variants of various Mini models, such as the Clubman and Countryman, as well as a high-performance variant of the electric Mini.

A hallmark of JCW’s offerings is the specialized tuning that includes engine modifications, suspension upgrades, aerodynamic changes, and sports exhaust systems. Even the interiors are refined to match the sporty styling. In addition, cars with the JCW nameplate have repeatedly made a name for themselves in the world of motorsport with impressive results in competitions such as rallying and the World Touring Car Championship.

As well as finished cars, JCW also offers a range of accessories and tuning components for the standard Mini range. With manufacturing bases in the UK and Germany, JCW continues to embody the racing heritage embodied in MINI high-performance cars.

Meaning and History

John Cooper Works Logo History

2002 – 2007

John Cooper Works Logo 2002

2007 – today

John Cooper Works Logo

The John Cooper Works logo is shaped like a surfboard: it is elongated and has rounded edges, giving it a dynamic feel. The visual movement of the image corresponds to the high speed of JCW cars. In the center is the black word “WORKS,” and above it is the red phrase “JOHN COOPER.” Both phrases are in energetic italic sans serif font. On the sides are two red stripes with pointed ends that stand out vividly against the silver background.

The choice of the energetic italic font and the dynamic shape emphasizes the brand’s commitment to performance and speed. The contrasting colors – black, red, and silver – further emphasize the energy of the logo and make it memorable. The red stripes with sharp ends enhance the sense of movement and speed, emphasizing the brand’s affiliation with high performance and swiftness.