John Frieda is a cosmetic brand whose history began in 1976 with a small hairdressing salon in the capital of Great Britain. Its founder is the famous stylist and innovator John Frieda, who gave the brand his name. In 2002, the line was acquired by the Japanese beauty giant Kao Corporation. She now specializes in hair care products.
Meaning and History
From the very beginning, the brand used only one logo that still exists today. It is simple, clear, and practical because it contains all the necessary information about the brand, although it is made in a laconic style.
The logo consists of two parts separated by a thin horizontal line in the middle. The upper half is occupied by the name of the company John Frieda, written in large letters with a shortened curve at the “J.” On the lower tier, there is a list of great importance to the founder of the brand: London, Paris, New York. There are no punctuation marks between them, so they are located at some distance from each other.
Font and Colors of the Emblem
The inscriptions are made in a strict grotesque type. The letters are thin, elongated, in the upper case, and kept in the same style. The palette is classic: it consists of a combination of black and white.