Joico Logo

Joico Logo PNG

Soft curls and curls can be seen behind the Joico logo. The emblem promises strengthening and thickening of the hair, no split ends easy styling. After washing, the strands become crumbly and do not tangle at all.

Meaning and History

For the logo’s role, the trademark chose its name and supplemented it with a slogan to contain maximum information and stands out favorably among other symbols. The inscriptions are arranged in two lines: at the top – the word “Joico,” at the bottom – the phrase “The art of healthy hair.” The time of the appearance of the personal mark coincided with the release of the first branded product.

The letters “O” and “C” in the name are flattened, “J” has a smoothly elongated bend, and “I” has both bevels rounded on the leg. Moreover, all the signs are wide. This is done on purpose so that the symbols are shaped like strands of hair. The lower inscription is much thinner: it is familiar, with angular letters. The words are at a great distance from each other and take up all the space under the top element.

What is Joico?

Joico is a brand that offers professional hair care and styling products. It was launched in 1975 in Southern California, USA. Until 2017, the brand was owned by the Shiseido Group, and then it became a subsidiary of the Henkel Corporation along with its parent company.

Font and Colors

The text in the logo has different spellings. The top line is rather an individual typeface; the bottom line is the classic one, representing the Sans Serif category. In the first case, the letters are thickened; in the second, they are thin. But the color is the same everywhere – black inscriptions on a white background.

Joico color codes