Joico is an American brand founded in the early 1970s. It develops and manufactures hair and scalp care products. This company was the first to use innovative technologies for saturating shampoos with proteins and keratins. In 2002, she was acquired by Shiseido, the structure of which she now leads.
Meaning and History
For the logo’s role, the trademark chose its name and supplemented it with a slogan to contain maximum information and stands out favorably among other symbols. The inscriptions are arranged in two lines: at the top – the word “Joico,” at the bottom – the phrase “The art of healthy hair.” The time of the appearance of the personal mark coincided with the release of the first branded product.
The letters “O” and “C” in the name are flattened, “J” has a smoothly elongated bend, and “I” has both bevels rounded on the leg. Moreover, all the signs are wide. This is done on purpose so that the symbols are shaped like strands of hair. The lower inscription is much thinner: it is familiar, with angular letters. The words are at a great distance from each other and take up all the space under the top element.
Font and Colors of the Emblem
The text in the logo has different spellings. The top line is rather an individual typeface; the bottom line is the classic one, representing the Sans Serif category. In the first case, the letters are thickened; in the second, they are thin. But the color is the same everywhere – black inscriptions on a white background.