Joico Logo

Joico LogoJoico Logo PNG

Soft curls and curls can be seen behind the Joico logo. The emblem promises strengthening and thickening of the hair, no split ends easy styling. After washing, the strands become crumbly and do not tangle at all.

Joico: Brand overview

Founded: 1970s
Founder: Shiseido
United States
Joico is an American brand founded in the early 1970s. It develops and manufactures hair and scalp care products. This company was the first to use innovative technologies for saturating shampoos with proteins and keratins. In 2002, she was acquired by Shiseido, the structure of which she now leads.

Meaning and History

Joico Symbol

For the logo’s role, the trademark chose its name and supplemented it with a slogan to contain maximum information and stands out favorably among other symbols. The inscriptions are arranged in two lines: at the top – the word “Joico,” at the bottom – the phrase “The art of healthy hair.” The time of the appearance of the personal mark coincided with the release of the first branded product.

The letters “O” and “C” in the name are flattened, “J” has a smoothly elongated bend, and “I” has both bevels rounded on the leg. Moreover, all the signs are wide. This is done on purpose so that the symbols are shaped like strands of hair. The lower inscription is much thinner: it is familiar, with angular letters. The words are at a great distance from each other and take up all the space under the top element.

What is Joico?

Joico is a brand that offers professional hair care and styling products. It was launched in 1975 in Southern California, USA. Until 2017, the brand was owned by the Shiseido Group, and then it became a subsidiary of the Henkel Corporation along with its parent company.

Font and Colors

Joico Emblem

The text in the logo has different spellings. The top line is rather an individual typeface; the bottom line is the classic one, representing the Sans Serif category. In the first case, the letters are thickened; in the second, they are thin. But the color is the same everywhere – black inscriptions on a white background.

Joico color codes

Black Hex color: #000000
RGB: 0 0 0
CMYK: 0 0 0 100
Pantone: PMS Process Black C