Jurassic Park is the name of a series of themed logos inspired by the Jurassic period in Earth history. They form the basis of many feature films, documentaries, literary works, and comics. Today the term refers to several emblems based on the plot of the original Michael Crichton novel. Even though the logos are not identical, they are formed on the same basis.
Meaning and History
What is Jurassic Park?
It is a sci-fi media franchise based on the novel of the same name by Michael Crichton. The story of cloned dinosaurs has been the inspiration for movies, games, and water attractions.
The author of the very first logo on the cover of the book was Chip Kidd. Sandy Collora made subsequent edits. There are several options in total.
This year’s emblem belongs to the first film from the cycle of the same name. Steven Spielberg shot it at Universal Studios. Chip Kidd made the film’s brand mark. He drew a prehistoric lizard from museum pieces and albums, using only a pencil and tracing paper sheet. The logo features a dinosaur skeleton on a red background with the phrase “Jurassic Park” in the middle.
That year the next film was released, filmed on the same set and by the same director. Its logo is almost identical to the previous version, both in shape and color. The only differences are more detail, a different name, and a stronger yellow line around the perimeter.
The next emblem appeared in advertising brochures, posters, and in the cinema in 2001 when Joe Johnston presented his version of the film. By highlighting in gray with a metallic sheen, a dinosaur (of another species) turned out to be three-dimensional. And three claw marks next to the name of the motion picture added more realism to the logo.
Colin Trevorrow was working on the fourth film in the cycle. This time, two studios participated in the filming – Legendary Pictures and Universal. The emblem of the period depicts a Tyrannosaurus rex against a cold blue background.
In 2017, a film version of the Jurassic World by Juan Antonio Bayonne appeared at the box office. The film’s distinctive mark contains a three-dimensional skeleton of a dirty gray dinosaur on the same background.
When did Chip Kidd make the Jurassic Park logo?
Chip Kidd began designing the Jurassic Park logo in 1989, while preparations were underway for a book by Michael Crichton. At the time, he was a 26-year-old designer at Knopf. His drawing debuted on the cover in 1990.
In 2021, another version of the cycle with its logo will be released. Work on it is already underway at Universal sites. Colin Trevorrow directs the film.
Font and Color of the Emblem
Who drew the Jurassic Park logo?
The creator of one of the most famous sci-fi characters of the 1990s is Chip Kidd. But he only drew the silhouette of a dinosaur, and Universal Pictures added the circle, typography, and palm trees.
What dinosaur is in the Jurassic Park logo?
The Jurassic Park logo depicts the top of a Tyrannosaurus rex skeleton.
What are the Jurassic Park colors?
Yellow, red, black, and white are the basis of the Jurassic Park logo color scheme.
Before the first film launch, Sandy Collora redesigned the logo based on the Tyrannosaurus Rex skeleton that Chip Kidd drew. She made the bones longer and thinner, placed the prehistoric predator’s figure in a circle, and added a strip of palm trees. The rest of the versions followed the chosen direction. They had the same structure and shape. The artists only intervened in the details, the type of the dinosaur, the texture, and the film title.
The style of the font is similar to the one used for the book cover. Its author is Michael Crichton. The revised version was made by Doug Olena, an assistant professor at Evangel University. The font has something in common with Star Wars. The color scheme was constantly evolving: at the beginning, it was red and black, in the middle – gray and red, at the end – blue and gray.