Jurassic Park Logo

Jurassic Park LogoJurassic Park Logo PNG

Jurassic Park: Brand overview

Founded: 1993
Founder: Universal Pictures, Amblin Entertainment
Headquarters:
United States
Logo downloads:
Jurassic Park is the name of a series of themed logos inspired by the Jurassic period in Earth history. They form the basis of many feature films, documentaries, literary works, and comics. Today the term refers to several emblems based on the plot of the original Michael Crichton novel. Even though the logos are not identical, they are formed on the same basis.

Meaning and History

Jurassic Park Logo History

What is Jurassic Park?

It is a sci-fi media franchise based on the novel of the same name by Michael Crichton. The story of cloned dinosaurs has been the inspiration for movies, games, and water attractions.

The author of the very first logo on the cover of the book was Chip Kidd. Sandy Collora made subsequent edits. There are several options in total.

1993

Jurassic Park Logo 1993

This year’s emblem belongs to the first film from the cycle of the same name. Steven Spielberg shot it at Universal Studios. Chip Kidd made the film’s brand mark. He drew a prehistoric lizard from museum pieces and albums, using only a pencil and tracing paper sheet. The logo features a dinosaur skeleton on a red background with the phrase “Jurassic Park” in the middle.

1997

Jurassic Park Logo 1997

That year the next film was released, filmed on the same set and by the same director. Its logo is almost identical to the previous version, both in shape and color. The only differences are more detail, a different name, and a stronger yellow line around the perimeter.

2001

Jurassic Park Logo 2001

The next emblem appeared in advertising brochures, posters, and in the cinema in 2001 when Joe Johnston presented his version of the film. By highlighting in gray with a metallic sheen, a dinosaur (of another species) turned out to be three-dimensional. And three claw marks next to the name of the motion picture added more realism to the logo.

2015

Jurassic Park Logo 2015

Colin Trevorrow was working on the fourth film in the cycle. This time, two studios participated in the filming – Legendary Pictures and Universal. The emblem of the period depicts a Tyrannosaurus rex against a cold blue background.

2018

Jurassic Park Logo 2017

In 2017, a film version of the Jurassic World by Juan Antonio Bayonne appeared at the box office. The film’s distinctive mark contains a three-dimensional skeleton of a dirty gray dinosaur on the same background.

2022

Jurassic Park Logo

In June 2022, the film Jurassic World: Dominion was released in the USA, which is the conclusion of the dinosaur trilogy and the logical culmination of the Jurassic Park franchise. During the release of the sci-fi action movie, it became clear that its logo contains the traditional image of the upper part of the T-Rex skeleton: head, neck, and forelimbs. This is the same illustration that Chip Kidd created for the book’s cover in 1990, inspired by the drawings of the famous American paleontologist Henry Fairfield Osborn.

Modern designers have rethought the emblem, presenting it in a new color. Now it is not gray, not blue, and not red, as it was before, but bright yellow, with an orange gradient around the edges. The center is the brightest as if it is illuminated from the back. Because of this palette, the round base resembles a piece of amber with chipped and cracked edges. In the middle, the silhouette of a tyrannosaurus appears, which is turned to the left. It is unevenly colored orange-brown with dark and light spots. As before, the artists detailed all the bones, including the vertebrae, ribs, skull, and jaws. Sharp teeth and claws are also depicted in detail.

By the way, the creators of Jurassic World: Dominion recreated the iconic emblem right in the movie. This Easter egg can be seen towards the end – at the moment when the T-Rex is about to join the battle with the Giganotosaurus. At some point, he walks past a ring-shaped fountain, and then his profile is visible in the same way as in the Jurassic Park logo.

Font and Color of the Emblem

Jurassic Park Emblem

Before the first film launch, Sandy Collora redesigned the logo based on the Tyrannosaurus Rex skeleton that Chip Kidd drew. She made the bones longer and thinner, placed the prehistoric predator’s figure in a circle, and added a strip of palm trees. The rest of the versions followed the chosen direction. They had the same structure and shape. The artists only intervened in the details, the type of the dinosaur, the texture, and the film title.

Jurassic Park Symbol

The style of the font is similar to the one used for the book cover. Its author is Michael Crichton. The revised version was made by Doug Olena, an assistant professor at Evangel University. The font has something in common with Star Wars. The color scheme was constantly evolving: at the beginning, it was red and black, in the middle – gray and red, at the end – blue and gray.

Jurassic Park color codes

Cadmium Yellow Hex color: #fff300
RGB: 255 243 0
CMYK: 0 5 100 0
Pantone: PMS 3955 C
Ferrari Red Hex color: #ff2200
RGB: 255 34 0
CMYK: 0 87 100 0
Pantone: PMS 1655 C
Black Hex color: #000000
RGB: 0 0 0
CMYK: 0 0 0 100
Pantone: PMS Process Black C

Chip Kidd began designing the Jurassic Park logo in 1989, while preparations were underway for a book by Michael Crichton. At the time, he was a 26-year-old designer at Knopf. His drawing debuted on the cover in 1990.

The creator of one of the most famous sci-fi characters of the 1990s is Chip Kidd. But he only drew the silhouette of a dinosaur, and Universal Pictures added the circle, typography, and palm trees.

The Jurassic Park logo depicts the top of a Tyrannosaurus rex skeleton.

What are the Jurassic Park colors?

Yellow, red, black, and white are the basis of the Jurassic Park logo color scheme.