film series Logos and Brands

Film franchises and series built around a single universe or group of characters are presented in the “Film Series” section. The Marvel Cinematic Universe, Star Wars, Harry Potter, Fast & Furious, James Bond, and dozens of other series have spawned visual symbols that function independently of the studios’ logos. Movie franchise emblems have become independent brands with multi-billion dollar licensing potential, appearing on clothing, toys, stationery, and collectibles. An analysis of logos reveals how a series’ visual symbol becomes an anchor that holds the audience’s attention for decades.