Just Eat Logo PNG
“Isn’t it time for a snack?” asks the Just Eat logo. The emblem conveys a message of warmth, home comfort, and satiety. It promises to deliver delicious food directly to the table. The sign addresses the user: set the table, and we are coming to you.
Just Eat was founded in August 2001 in Kolding, Denmark, by Jesper Buch and four partners. Buch faced a basic problem in Norway: finding restaurants that offered delivery and ordering online was still inconvenient. The team offered restaurants a digital menu page and a single order platform instead of printed leaflets. Early adoption was slow, and some restaurants had to install fax machines to receive orders.
By 2004, Just Eat was profitable with more than 500 restaurant partners. In 2005, it processed its first million orders, proving the model in Denmark without outside funding. In 2006, Buch moved operations to London and launched Just Eat UK. The company later entered the Netherlands in 2007 and Ireland in 2008. In 2009, Index Ventures invested £10.5 million to fund expansion into Canada and India. In 2011, Just Eat raised $48 million and bought ClickEat, Alloresto, YummyWeb, GrubCanada, and RestauranteWeb.
Its main European rival was Takeaway.com, founded by Jitse Groen in 2000, which was growing across Germany and Eastern Europe. On April 3, 2014, Just Eat listed on the London Stock Exchange at 260 pence per share, raising about £360 million at a valuation of £1.47 billion. That year, it reached 100 million orders. In 2015, Just Eat bought Australia’s Menulog, but Uber Eats and Deliveroo soon pressured it by introducing courier fleets.
In 2020, Just Eat merged with Takeaway.com to form Just Eat Takeaway.com. The group bought Grubhub for $7.3 billion in 2021, then agreed to sell it to Wonder for $650 million in November 2024. In 2025, Prosus acquired Just Eat Takeaway.com and took the company private.
Meaning and History
Just Eat’s name and logo invite you to share a delicious breakfast, lunch, or dinner without leaving home. Because the online food delivery platform brings orders to millions of customers worldwide, she helps culinary discoveries reach millions by partnering with tens of thousands of restaurants and is not limited to any one cuisine. The creators of the Just Eat brand have carefully crafted every little detail. Central to his old visual identity was the color red. It unified all the logos used until 2020. It symbolizes passion and love for food and expresses dynamism, as speed is the main priority in online delivery.
What is Just Eat?
It is a UK-based home-delivery company operating in 13 countries worldwide. She was founded in 2001 when she first appeared in Kolding (Denmark). The head office is now located in London (England).
2001 – 2009
Until 2009, the Just Eat logo contained the brand name and the head of a cartoon man in a chef’s hat. The head was drawn in dark red lines and looked like a round bread with a comma-shaped eye. This element was in an orange oval, slightly tilted to the left. That, in turn, occupied the free space above “Just” between the vertical parts of “J” and “t.”
A short dash separated the two words. For the inscription, a custom stylized font was used, in which many letters were pointed or seriffed, and the “s” resembled a reversed and inverted “c.” Each glyph was painted dark red and outlined with an orange stripe. The outlines were the only separating element due to the lack of letter spacing.
2009 – 2011
The debut logo was a simple text in a custom font. It had no serifs, and the smooth lines created harmonious transitions, inspiring trust in the company. All the corners on the letters were rounded, and the ends had even cuts. The lettering was red with yellow edging. There was a hyphen (-) between the words “Just” and “Eat.” Moreover, this option was the only one that was used.
2011 – 2014
During the 2011 redesign, the company received a completely different identity. From now on, her emblem was adorned with an inscription in wide white letters with a thick red line along the edge. All letters have been converted to uppercase and connected by a contour strip. The key element of the logo was “A,” which, instead of the usual triangular-shaped inner lumen, appeared as a miniature arrow, like a monitor icon. Such changes underlined the company’s confidence and reliability and showed a virtual online ordering service.
2014 – 2016
In this version, the developers have increased the red coverage area. They turned the border strip into a solid, rounded rectangle bearing the delivery service’s name. The designers did not change the letter “A” with the arrow cursor; it remained the same.
2016 – 2020
The changes made in 2016 simplified the logo. Management approved a version with italic text in a sleek, thin sans serif typeface. The background and letter colors were reversed, so the emblem looked like red text on a crisp white background.
2020 – today
The year 2020 saw a radical change in the company’s image. The combination of Just Eat and Takeaway Com has resulted in an orange logo. It now depicts the silhouette of a house with a fork and spoon in negative space. On the right is an inscription, “Just Eat,” in the previous style, which was completely preserved.
Font and Colors
Corporate identity has always been based on the company name. But if it was exclusively an inscription in the first years of the online service, it is supplemented with a drawing: a picture of a house and cutlery. Moreover, modernization mainly affected only the text.
Because Just Eat uses a verbal logo, it prioritizes the lettering style. In the debut version, the characters were in lowercase; in all others, they were in uppercase. The predominant fonts were Fuse V.2 Text Black or Source Sans Pro Light Regular, with some revision and Jano Round Bold Italic, Amfibia Bold Expanded, or Caldina Bold Italic. The latest version uses a typeface as close as possible to Mangerica Italic Extra Bold.
On the other hand, the emblems’ colors are stable. All logos, except for the current one, use a combination of red and white. The current emblem is orange (#ff8100; tentatively: Dark Orange).
FAQ
What is the meaning of Just Eat?
It is an online platform that connects customers with local takeaway food outlets. Operating in seven countries, the app lets customers search for nearby restaurants, place orders, and pay online. Users can choose between pickup and delivery options for their meals.
The platform makes ordering food easy and convenient. Customers can browse menus, read reviews, and discover new dining options from home. The brand simplifies the process, helping people enjoy food from their favorite local eateries or explore new ones.
What are the colors of the Just Eat logo?
The logo features a bold, energizing orange known as JET Orange. This color is central to the brand’s identity and is used across all brand touchpoints. It is considered the brand’s most unique and memorable asset, making it instantly recognizable.
The recommended color ratio for JET Orange with other colors is 50% to 100%, ensuring orange is the dominant hue in all brand materials. This consistent use of JET Orange creates a strong visual identity, helping the brand stand out. The vibrant color creates a memorable, positive impression, reinforcing the brand’s presence and appeal.
What is the slogan of Just Eat?
The brand launched a UK campaign with the tagline “We Got It,” created by McCann London. This campaign highlights the expansion of delivery services to major brands such as McDonald’s, KFC, and Greggs.
The “We Got It” campaign emphasizes the convenience and variety of food delivery from these popular brands. The ads show how easily customers can get their favorite meals delivered.
The brand continues its “Did Somebody Say” campaign featuring Snoop Dogg. This campaign has successfully made the brand memorable and reinforced its market presence. Both taglines show Just Eat’s commitment to offering a wide range of food options and making the ordering process simple and enjoyable for customers.
Why did Just Eat change their logo?
The Brand changed its logo after merging with Takeaway.com. The new design aims to create a unified brand identity.
The logo now features the silhouette of an orange house with white cutlery in the negative space, showing a fork and spoon. This symbolizes home dining and the convenience of food delivery. The orange color remains a key element, keeping a connection with the brand’s previous identity while introducing a fresh look that aligns with Takeaway.com’s branding.
This change was part of a strategy to create a cohesive and recognizable brand across different markets. It enhances the brand’s appeal and makes it easier for customers to identify and trust the service.
What is the purpose of Just Eat?
The brand provides online food ordering services for home or office delivery. Customers can browse menus from local restaurants, place orders, and pay online. They can choose either self-pickup or delivery to their door.
The company connects customers with local eateries, making it easy to enjoy restaurant-quality meals at home or work. The service aims to make food ordering simple and accessible, offering a wide range of cuisines and dining options to suit different tastes and preferences. This focus on convenience and variety is central to the company’s mission.
WHY WAS the Just Eat order Canceled?
Orders can be canceled in exceptional cases. These include sold-out products, extreme weather conditions, or technical problems. Orders may also be canceled if customers are unavailable to receive the delivery.
Another reason for cancellation is if the customer or the restaurant does not confirm the order. Confirmation is crucial to ensure the order is processed correctly and delivered on time. If these issues occur, the order will be canceled to avoid complications.
What is the Just Eat font?
The logo has used various fonts, including Fuse V. 2 Text Black, Amfibia Bold Expanded Italic, Caldina Bold, and Jano Round Bold Italic. Each font was slightly modified to match the brand’s design needs.
Fuse V. 2 Text Black is clean and modern with strong readability. Amfibia Bold Expanded Italic has a dynamic and bold slant. Caldina Bold offers a solid, straightforward look, while Jano Round Bold Italic has a softer, rounded appearance.
These fonts were chosen to convey Just Eat’s identity, with a focus on clarity, modernity, and approachability. Using these fonts consistently helps maintain the brand’s recognition and visual coherence.