Jysk Logo PNG
Jysk: Brand overview
Jysk, a Danish retailer, built its brand by offering various home products, including mattresses, furniture, and home décor items. Its story began in 1979 when Lars Larsen opened the first store in Aarhus, Denmark.
Currently, the Jysk chain has more than 3000 stores. Its activities extend to its home country, Denmark, and other countries in Europe, Scandinavia, and Canada. The company offers various products, from mattresses, beds, and sofas to closets, pillows, blankets, and lamps.
The company prides itself on offering Scandinavian-designed furniture and home accessories that are high quality and affordable. Jysk is headquartered in Brabrand, Denmark, and employs approximately 23,000 people worldwide.
Jysk was still owned by its founder, Lars Larsen, until 2019, after which the controlling interest was sold to the Lars Larsen Group. However, the company’s mission has remained unchanged, and Jysk continues to look for expansion opportunities with plans to enter new markets in Asia, the Middle East, and Africa.
Jysk’s business model involves both in-house production of some products and outsourcing to third-party suppliers. Recently, the company has expanded its product range to include outdoor furniture, carpets, and household tools.
In retail, Jysk competes with major players such as IKEA and Bed Bath & Beyond for dominance in international home and furniture retailing. However, with its unique affordability and Scandinavian design, Jysk has carved out a niche.
Meaning and History
What is Jysk?
This is a retail company specializing in home goods. The product range includes furniture, home décor, mattresses, and textiles at affordable prices. The network spans thousands of stores in dozens of countries, offering customers practical and quality solutions for furnishing their homes.
1979 – 2001
2001 – today
The JYSK logo features the image of a goose—a symbol closely tied to the company’s history and product line. The bird’s silhouette is drawn with a single white line outlining its head, neck, and chest. The figure is simplified, almost childlike, evoking a sense of softness and friendliness. It visually recalls the gentle down used to fill mattresses, duvets, and pillows—the brand’s core products.
To the right of the goose is the word “JYSK,” set in the bold and geometric Futura ExtraBold typeface. The letters maintain a consistent thickness and clean structure, reflecting the company’s reliability and professionalism. Pairing the formal, structured typography with the playful goose illustration creates a balance, softening the overall tone and adding comfort.
The background is a rectangle filled with the brand’s signature shade, JYSK Blue (#143C8A), a deep, saturated color associated with the night sky and calmness. This blue enhances the themes of relaxation and tranquility. The white goose and text contrast sharply with the background, ensuring legibility and a strong visual presence across various applications. The rectangular shape of the background provides structure and frames the composition neatly.
The brand name “JYSK” refers to Jutland, the region in Denmark where the company originated, emphasizing its Scandinavian roots. The logo’s graphic language communicates dependability and comfort—key qualities in JYSK’s home goods and bedding products. The goose appears friendly and inviting, evoking the softness of restful sleep, while the strong typeface reinforces a message of trust and quality. The logo tells a cohesive story of cozy living and reliable craftsmanship.