Karma is a Chinese car brand that was formerly American. It was registered in 2015 after the Wanxiang Group bought Fisker Karma, which went bankrupt due to disruptions in charging batteries for electric vehicles. However, the Chinese did not buy the company itself, but the brand of the car produced, so the new company was named Karma Automotive. The Fisker brand remained in the ownership of its founder, Henrik Fisker, who opened another company. Karma’s manufacturing sites are located in Moreno Valley, California, and headquartered in Irvine.
Meaning and History
It is a young manufacturer of luxury cars. It appeared thanks to the bankruptcy of the parent company, whose assets were sold at auction. They were bought for $ 149.2 million by the Wanxiang Group from China. These included projects, a Delaware plant, and a hybrid engine. After A123 Systems also declared itself bankrupt, the Chinese company acquired it because these power units were compatible with the branded car.
The organization began producing its cars in 2016, starting with the Revero model. Since she sold the former plant in Wilmington, Delaware, all production was concentrated in Moreno Valley (California). The debut of the brand took place in the fall of the same year. He planned to manufacture at least 3 thousand units of transport equipment. But in 2019, the company recalled all samples of the Revero and stopped selling it. The reason is a defect in the rollover sensors. At the same time, Karma opened its Innovation and Customization Center, announcing a partnership with electric vehicle owner Ayro.
However, the brand again suffered setbacks: at the end of 2019, Karma Automotive experienced serious financial problems, which led to the reduction of the head office staff. In 2020, she fired several dozen more people and asked investors for $ 100 million. It will use them to license the proprietary platform of its electric vehicles.
Since the main deal did not include the Fisker brand and its trademarks, the new owner renamed his acquisition and designed a logo from scratch. It has nothing to do with the previous version and has a more modern style.
The composition of the Karma logo is extraordinary and differs from any identity presented on the car market. It is a progressive visual sign consisting of a circular three-dimensional graphic element and exquisite lettering, which is used both in combination with the icon and separately.
The image resembles a car headlight, a video surveillance peephole, or even a snake’s eye. The central detail is convex and incredibly rich in color: the blue is so deep that it turns into a cobalt shade with gradient tints in the light of the glare. Next is a thin yellow stripe with a bright glow at the top left. It is followed by a solid crimson ring and a black line separating the middle from the edge.
There is a silver frame on edge with three notches – sharp diagonal cutouts at the top, right, and left. They have different sizes. The rim is also voluminous, so it seems like it has a protruding edge, although correctly distributed shadows create this effect. Overall, the logo looks like a gem. The inscription is no less interesting. The brand name is finished with crisp and subtle touches of glossy silver. The letters “A” lack a crossbar, which is why the “M” received an external resemblance to them.
Font and Colors of the Emblem
For the updated logo, the company chose a typeface close to Posterama Pro 2001 Light. It’s sophisticated, stylish, crisp, and sans serif.
For the signature palette, the designers used incredibly rich colors: purple, yellow with a transition to orange, cold silver, and deep cobalt. They add energy, dynamics, and mystery to the logo.