The bright image of a man with a bowl-shaped head makes the Kingston logo futuristic. The emblem reflects the power and volume of the memory media created by the company. The sign is a symbol of future technologies that exceed human capabilities.
Kingston: Brand overview
Founded: | 1987 |
Founder: | John Tu, David Sun |
Headquarters: |
Fountain Valley, California, United States |
Website: | kingston.com |
Meaning and History
The company’s trademark is the cut-off head. First (in 1989), she appeared on an advertising poster with the words “Improve Your Memory.” Nearby were depicted hands that installed memory modules into an open skull. In 1992, graphic designer Fraser redesigned the drawing, adding brightness and volume to it. The artist proposed several options, and one of them (the head against the background of computer elements) became an emblem.
The next logo update took place in 2003. The technology components disappeared. The redhead, dubbed the Rex, has barely changed. As before, she is deployed in a half-face and is covered with black shadows that form angular facial features.
What is Kingston?
Kingston is a privately held US company that manufactures and markets digital accessories and various memory-related accessories worldwide. It appeared in 1987 and was founded by businessmen John Tu and David Sun.
Font and Colors
On the modern emblem, the famous graphic symbol is supplemented with a wordmark. A scaled-down version of the redhead is on the left and the “Kingston” lettering on the right. It is depicted in bold with small, pointed serifs. The original typography features “g” without a bottom loop and “t” with a triangular top.
The letter “K” is uppercase; the rest are lowercase. Despite this, “i”, “n”, “g”, “s”, “t”, “o”, “n” are located on the same level with “K”. They are slightly raised because right below them is the inscription “Technology” – the company’s slogan, indicating constant development and improvement. The second-word font looks like a modified Tom’s Roman. All letters are uppercase, with no decorative elements or serifs. The lines are thin, of equal thickness.
The colors of the logo match the classic palette. The Rex’s head is traditionally red. It is complemented by deep dark shadows and three light stripes (on the nose, above the eyebrow, and next to the ear). The wordmark is deep black.
Kingston color codes
Red | Hex color: | #ff0000 |
---|---|---|
RGB: | 255 0 0 | |
CMYK: | 0 100 100 0 | |
Pantone: | PMS 1655 C |
Black | Hex color: | #000000 |
---|---|---|
RGB: | 0 0 0 | |
CMYK: | 0 0 0 100 | |
Pantone: | PMS Process Black C |
What is the Kingston logo?
The logo depicts a man with the lower half of the head. This image is taken from a 1989 Kingston ad that replaced the missing top with various memory savers and accompanied the words Improve your memory.
Is Kingston a Chinese company?
No, Kingston is not a Chinese company – it is an American company. Its head office is located in Fountain Valley, California. But it has production sites in China. Its factories are also located in the USA, Ireland, and the UK.
Who owns Kingston?
The privately held Kingston Technology Corporation owns the Kingston brand. It was founded by two American businessmen – John Tu and David Sun. They now hold leadership positions in their company.
Is Kingston from Toshiba?
No, Kingston is not from Toshiba. On the contrary, it sold its NAND chip division to a consortium that includes Kingston Technology. The deal took place in 2018 due to financial difficulties at Toshiba and cost $ 18 billion.