Kleenex Logo

Kleenex Logo
Kleenex Logo PNG

Kleenex is an American trademark registered by Kimberly-Clark Worldwide, Inc. in 1924. It offers mass-market cleaning and care products: napkins, paper towels, diapers, sanitary pads, and much more.

Meaning and History

Kleenex Logo History
Evolution of the Kleenex Logo

The brand’s logo appeared immediately – in the year of the debut of the product line. It is associated with its name. Therefore it consists of only one word, which has gone from a clear geometric shape to a free rounded inscription. In total, he has seven logo options.

1924 – 1932

Kleenex Logo 1924-1932

The original emblem has heavy lettering with wide letters and around “E.”

1932 – 1943

Kleenex Logo 1932-1943

The word “Kleenex” has become hollow inside. Each mark is outlined with a thin black outline.

1943 – 1960

Kleenex Logo 1943-1960

The designers changed the style of the lettering using elongated threadlike letters.


Kleenex Logo 1961

During this period, the legendary form of the word “Kleenex” was approved, as much as possible, resembling a handwritten text.

1961 – 1992

Kleenex Logo 1961-1992

Management changed the writing style almost immediately, choosing bold letters and adding the phrase “Brand Tissue.”

1992 – 2007

Kleenex Logo 1992-2007

In 1992, the brand name was placed in a blue oval.

2007 – today

Kleenex Logo 2007-present

The current logo is with handwritten text arranged in an arch.

Font and Color of the Emblem

Kleenex Emblem

All variants of visual identification of a trademark are associated with its name. Therefore, it was presented in a wide variety of styles and forms. Only the 1992 version had a graphic element.

Kleenex Symbol

First, the founding company chose a strict typeface for the logo – a classic one with angular signs. Then I switched to a freestyle cursive that mimics curved handwriting. The color scheme of the emblem is simple: it consists of white, blue, and black.