Kleenex is an American trademark registered by Kimberly-Clark Worldwide, Inc. in 1924. It offers mass-market cleaning and care products: napkins, paper towels, diapers, sanitary pads, and much more.
Meaning and History
The brand’s logo appeared immediately – in the year of the debut of the product line. It is associated with its name. Therefore it consists of only one word, which has gone from a clear geometric shape to a free rounded inscription. In total, he has seven logo options.
1924 – 1932
The original emblem has heavy lettering with wide letters and around “E.”
1932 – 1943
The word “Kleenex” has become hollow inside. Each mark is outlined with a thin black outline.
1943 – 1960
The designers changed the style of the lettering using elongated threadlike letters.
During this period, the legendary form of the word “Kleenex” was approved, as much as possible, resembling a handwritten text.
1961 – 1992
Management changed the writing style almost immediately, choosing bold letters and adding the phrase “Brand Tissue.”
1992 – 2007
In 1992, the brand name was placed in a blue oval.
2007 – present
The current logo is with handwritten text arranged in an arch.
Font and Color of the Emblem
All variants of visual identification of a trademark are associated with its name. Therefore, it was presented in a wide variety of styles and forms. Only the 1992 version had a graphic element.
First, the founding company chose a strict typeface for the logo – a classic one with angular signs. Then I switched to a freestyle cursive that mimics curved handwriting. The color scheme of the emblem is simple: it consists of white, blue, and black.