Kleenex Logo

Kleenex Logo PNG

Traces of thorough cleaning are embedded in the elements of the Kleenex logo. The emblem cleans the surface on which it is placed, demonstrating the harmony, order, and purity that remain after the use of brand products.

Meaning and History

The brand’s logo appeared immediately – in the year of the debut of the product line. It is associated with its name. Therefore it consists of only one word, which has gone from a clear geometric shape to a free rounded inscription. In total, he has seven logo options. All variants of visual identification of a trademark are associated with its name. Therefore, it was presented in a wide variety of styles and forms

1924 – 1930

The original emblem has heavy lettering with wide letters and around “E.”

1930 – 1938

The word “Kleenex” has become hollow inside. Each mark is outlined with a thin black outline.

1938 – 1960

The designers changed the style of the lettering using elongated threadlike letters.

1960 – 1965

The navy blue has been replaced by turquoise, which significantly refreshes the look of the Kleenex logo. The base has become narrower, and with it, the letters have decreased. They are still vertically elongated but not as filiform as in the previous wordmark. The sans-serif font is roughly similar to Sign Stickers JNL Frontfill by Jeff Levine Fonts.

1960 – 1980

During this period, the legendary form of the word “Kleenex” was approved, as much as possible, resembling a handwritten text.

1980 – 2007

Management changed the writing style almost immediately, choosing bold letters and adding the phrase “Brand Tissue.”

In 1992, the brand name was placed in a blue oval.

2007 – 2020

The current logo is with handwritten text arranged in an arch.

2020 – today

The 2020 redesign hasn’t gone unnoticed, even though the wording of “Kleenex” hasn’t changed at all. Designers worked with color, using deep azure instead of dark blue. They also removed the registered trademark sign and the phrase “BRAND TISSUE” located on the right in two lines. The brand name is written in one unbroken line. It looks like it’s a long, twisted ribbon because all the “l” and “e” form loops.

Font and Colors

First, the founding company chose a strict typeface for the logo – a classic one with angular signs. Then I switched to a freestyle cursive that mimics curved handwriting. The color scheme of the emblem is simple: it consists of white, blue, and black.

Kleenex color codes