Klorane Logo PNG
The brand’s emblem breathes naturalness. The composition features healthy, organic products. The Klorane logo indicates the use of environmentally friendly raw materials and the development of formulas in research laboratories.
Klorane traces back to Pierre Fabre, a pharmacist from Castres in southern France. In the early 1950s, he bought a local pharmacy on Place Jean-Jaurès and set up a small lab in the back room. There, he developed Cyclo 3, based on butcher’s broom root, for treating venous insufficiency. The product gained medical recognition and commercial traction.
In 1962, Fabre founded Laboratoires Pierre Fabre in Castres, building a structured pharmaceutical company with research and production units. By 1965, he launched Klorane with a chamomile shampoo, introducing dermocosmetics sold exclusively through pharmacies. The concept was strict: one concern, one plant, one formula, in contrast to L’Oréal’s synthetic-focused strategies.
Klorane later introduced dry shampoo, initially designed for hospital use among new mothers. The product expanded in popularity, becoming a global standard. Another step came with cornflower eye makeup remover, clinically tested and safe for contact lens users, extending the brand beyond hair care.
In 1970, Pierre Fabre opened an international office in Barcelona, marking the start of global expansion. During the 1990s, Klorane entered the US and other markets, maintaining pharmacy-only distribution. In 1994, Klorane established the Klorane Botanical Foundation to support botanical research and education. After Fabre died in 2013, a state-recognized foundation took control of Pierre Fabre Laboratories, preventing external acquisition.
Meaning and History
The Klorane individual mark dates back to the 1960s and almost coincides with the launch of the pharmaceutical line of care products. Over the trademark’s long history, it has had only one emblem. It remains in almost its original form, used in two lines and, in some cases, three, along with the slogan.
The logo features the original brand name at its center. The Klorane lettering is placed on a horizontally elongated rectangle. White letters are visible against a pale green background. Below it is the word “Laboratories,” indicating the company’s official status and main direction of activities.
What is Klorane?
Klorane is an eco-friendly cosmetics brand established in France in 1965. It prefers natural ingredients and is part of Pierre Fabre Laboratories. Its founder, pharmacist Pierre Fabre, believed plants could benefit human beauty and health.
Font and Colors
The emblem uses two typefaces: one wide with serifs, and the other thread-like and chopped. Both inscriptions are in uppercase. The word “Klorane” is framed by unique glyphs with sophisticated ends. The logo’s palette is restrained, leaning toward pastel shades, and consists of only two colors: light green and white.