Knauf Logo

Knauf LogoKnauf Logo PNG

Knauf: Brand overview

Founded: 1932
Founder: Karl and Alfons Knauf
Headquarters:
Iphofen, Germany
Website: knauf.com
Logo downloads:

Knauf is a large diversified manufacturing company. It specializes in the manufacture of a wide range of building materials. The main production facilities are located in the city of Iphofen, which is located in Germany (region of Northern Bavaria). This is the center of a branched structure, including branches in other countries, including Ukraine, the USA, Latvia, Moldova, Uzbekistan, and Kazakhstan.

They all have a single visual identity, formed under the leadership of the main office. It is based on a neutral, stylish logo that demonstrates a high level of professionalism. This is confirmed by the appropriate coloring and the no-frills text sign. It focuses on the brand name, its technologies, and unique technological solutions that allow the creation of high-quality products.

Meaning and History

Knauf Logo History

What is Knauf?

Knauf is an international network of several large companies operating in the building materials industry. They make paints, special drywall sheets (a unique brand development), building mixes, plastering machines, and many other materials. Goods are available in Germany and Latvia, Ukraine, Azerbaijan, and other countries.

Knauf was originally a family business, which has become a large international company with many foreign subsidiaries over time. This is also confirmed in the description provided on the brand’s official website. It states that Knauf has gone from a small family firm to a global network of companies. Despite a rich history and many changes, the corporate logo has remained unchanged throughout its entire period of existence.

Adhering to a single visual concept, the company demonstrates respect for its unique technological developments and work stability. The essence of the last characteristic is that the brand is gradually improving and gradually reaching new heights. Due to a competent approach to choosing a strategy, this can be done without risks and losses. Smooth development is also reflected in the special format of the inscription. The letters of the name are slightly inclined, which symbolizes movement.

The founding date of the famous brand is considered to be 1932. Its founders were two brothers – Karl and Alfons Knauf. They managed to lay the foundation for creating a real giant in the field of building materials. The production was organized at the highest level, and soon after its foundation, the company began to expand gradually. First, a plant was bought in the USA, and a little later, branches were opened in many other countries.

They all had the same emblem as the main office in Germany. It was a stylish, simple badge without unnecessary decorative elements. In the center was only a beautifully designed brand name. For the inscription, a large font was used, evoking a feeling of power, strength, and assertiveness. The solid image was diluted with unusual letters F and K. They had elongated tails, which added some variety to the monotonous logo.

An important feature is also the ease of execution. The picture lacks graphic elements, additional figures, and other decorative elements. This means that the company works in one particular area, perfecting products, and does not scatter attention to the coverage of other industries. This is the message that the company owners wanted to convey to customers.

The correct choice of colors and creatively designed inscription also helped to transfer this idea to the visual level. The last component is presented in a dynamic form that symbolizes innovation and progress. And the colors are chosen in a neutral cold range, which symbolizes a practical approach to business and a high level of professionalism.

Font and Colors

Knauf Symbol

Knauf is an example of a simple text logo with a powerful meaning. Every detail reflects the aspirations and values ​​of the company, as well as the approach to work. All this can be traced in the selected type of font and its format. In addition to the text inscription, the logo does not contain any other elements, so the designers tried to put as much information as possible into it that is important for buyers.

For this, a dynamic italic format and a fairly simple font type with the original execution of two letters were chosen. The elongated F and K end create a certain symmetry that makes the logo more attractive and modern. This approach contributes to the fact that the emblem becomes more recognizable. An additional message is a special slope.

Italics symbolize progress, development, and dynamism, while straight cuts demonstrate strict adherence to principles and the chosen strategy. A harmonious addition is a perfectly matched color scheme. A cool blue hue is associated with professionalism, reliability, and high quality, while white shows openness and honesty.

Knauf color codes

Spanish Sky Blue Hex color: #00aceb
RGB: 0 172 235
CMYK: 100 27 0 8
Pantone: PMS 801 C