Korean Air Logo

Korean Air Logo PNG

The Korean Air logo is a true calling card of the airline that embodies its values and philosophy. Korean Air is written in bold blue lettering, which symbolizes reliability and confidence in the company’s capabilities. The letter “O,” which is decorated with comma-shaped symbols, conveys the dynamism, movement, and movement in the air that is so characteristic of the airline. The red, white, and blue colors inside the “O” represent the flag of Korea and the traditions of Korean culture, part of the company’s national identity.

The significance of the Korean Air emblem is related to the company’s philosophy. It strives to be the safest, most comfortable, and most reliable airline for passengers and achieve world aviation leadership. Each letter and symbol in the logo reflects the company’s unique history and traditions, which are the foundation of its operations.

Brand values include high safety and service quality standards, commitment to environmental sustainability, and social responsibility. The airline seeks to build strong ties and trust with passengers and to be a leader in the innovation and development of the aviation industry.

Korean Air emblem reflects a powerful airline that combines tradition and modern technology, ensuring passenger safety and comfort, commitment to environmental sustainability, and social responsibility.

Meaning and History

All the carrier’s emblems are connected with the theme of flight and change. Rebrandings demonstrate the path from images and pictures to a verbal signs. Each update reflects the company’s desire to be closer to passengers from different countries. English, as an international language, is freely readable in the US, Europe, and Asia, whereas the first symbols of the emblem are hardly understandable outside of Korea without explanatory captions. Therefore, the transformations have made the carrier more modern and presented it as an international enterprise.

What is Korean Air?

Multiple holders of the title Best Airline in Asia and a member of SkyTeam, the world’s second-largest alliance. It serves passengers in first, business, and economy classes. The company’s net profit is over $12 million.

1962 – 1969

The company’s first logo consisted of a red openwork circle and a blue checkmark on its background. The choice of colors is associated with the state symbolism of Singapore.

The circular shape was associated with the sun. The bends and curls around the element’s edges are close to Egyptian ones. In the culture of Ancient Egypt, the celestial luminary was represented similarly. The unusual ornament in the logo showed the movement of aircraft in different directions. The blue figure in the center reminded of:

• A bird.
• A paper airplane.
• An arrow.

All associations are connected with flight. The upwardly tilted nose of the arrow intensified this impression.

1969 – 1984

1969 is considered the birth year of modern Korean Air. The small company was purchased by the conglomerate Hanjin Group. The new owners introduced it to the SkyTeam alliance, turning it into the world’s largest carrier.

The new company logo is still based on a circle. The figure personifies the sun. The luminary was chosen as a symbol of the East, the part of the world where the sun rises and where the company emerged. An airplane is flying against the backdrop of the circle. The contours of the machine are slightly transformed and resemble a bird.

At the bottom are the letters KLA, which stands for Korean Air Lines. The abbreviated inscription gives a sense of lightness and simplicity.

The composition is filled with romance, dreams, and movement. The company’s airliners soar high, sparkling in the sun’s rays. The sign calls to travel.

1984 – today

1984 the company was renamed Korean Air without Lines to refresh and leave behind a tragic plane crash event the year before. The name change entailed a change in identity. The new emblem consists of a large capitalized inscription joined by lower elements. The letter O is stylized and personifies:

• Yin and yang to convey harmony in the carrier’s work. To communicate equal respect for male and female passengers.
• A Pepsi cap. The logo of the famous drink is called Pepsi Globe. It conveys the popularity of Pepsi worldwide. The image of the carrier’s emblem is associated with a favorite flavor and tells about flights on the company’s planes worldwide.
• Warm and cold currents over which airplanes fly and airflows that the liners encounter.
• Flights to countries with warm and cold climates. Constant shuttling between countries and cities at different times of the year.
• The combination of passenger and cargo transportation.

It reminds of the central point on the Korean flag, only with the addition of white space between the whirlwinds, which indicates air and flights. White is also the national color of the country. This stylized image was developed for airplanes in cooperation with Boeing Corporation.

Font and Colors

Blue, red, and white have specific meanings in the worldview of Koreans. Red represents wisdom. Blue conveys independence, reliability, and consistency. And white signifies purity and freedom. In the company’s logo, each color takes on a similar meaning. Red indicates speed, development, change, and growth. The blue shade instills confidence. Passengers can feel secure about their safety and timely arrival at their destination. The white color is a prototype of airspace. It’s the primary color in painting the planes, symbolizing the cleanliness on board and the lightness of the aircraft.

The logo’s font is unique due to the transformation of the letter O and the connection between letters. Large, bulky symbols have delicate ends with serifs, indicating a combination of the aircraft’s reliability and capacity with the precision of coordinates and punctuality.

Korean Air color codes