Korean Air Logo PNG
The Korean Air logo demonstrates the company’s skillful passenger and cargo transportation management. The lines reflect a combination of harmony and virtuosity, as if a master conductor controls the air currents.
Korean Air: Brand overview
Korean Air is South Korea’s largest airline, based in Seoul, operating passenger and cargo flights to over 120 cities in 50 countries. Founded in 1962 as Korean Air Lines, it became privately owned by Hanjin Group under Cho Choong-Hoon in 1969. The airline began international flights in the 1970s, including Los Angeles (1972), Paris (1973), and New York (1979). Renamed Korean Air in 1984, it modernized the fleet with advanced Airbus and Boeing aircraft, including Boeing 747-300s and Airbus A300s. A founding member of the SkyTeam alliance in 1999, Korean Air continuously upgraded its services and fleet, introducing the Airbus A380 in 2009 and the Boeing 787 Dreamliner in 2017. Following leadership changes due to scandals in 2018, the airline announced a merger with Asiana Airlines in 2019, which was completed in 2024.
Meaning and History
All the carrier’s emblems are connected with the theme of flight and change. Rebrandings demonstrate the path from images and pictures to verbal signs. Each update reflects the company’s desire to be closer to passengers from different countries. English, as an international language, is freely readable in the US, Europe, and Asia, whereas the first symbols of the emblem are hardly understandable outside of Korea without explanatory captions. Therefore, the transformations have made the carrier more modern and presented it as an international enterprise.
What is Korean Air?
This is the largest airline in South Korea, and its national carrier is based in Seoul. The company offers an extensive global route network covering numerous destinations in Asia, Europe, North America, Latin America, and Oceania. The carrier operates a modern and diverse wide-body and narrow-body aircraft, including the Airbus A380, Boeing 747, Boeing 787, and Airbus A220, ensuring high comfort, service, and efficiency levels. In addition to passenger transport, the company operates a significant cargo division, utilizing specialized freighter aircraft to meet global logistics needs.
1962 – 1969
The company’s first logo consisted of a red openwork circle and a blue checkmark on its background. The choice of colors is associated with Singapore’s state symbolism.
The circular shape was associated with the sun. The bends and curls around the element’s edges are similar to those of Egyptian ones. In ancient Egyptian culture, the celestial luminary was represented similarly. The unusual ornament in the logo showed the movement of aircraft in different directions. The blue figure in the center reminds:
- A bird.
- A paper airplane.
- An arrow.
All associations are connected with flight. The upwardly tilted nose of the arrow intensified this impression.
1969
The redesign of the Korean airline was short-lived but memorable for its originality. The logo featured a stylized bird drawn in a minimalist style. The smooth lines of the figure suggested freedom of flight, aptly reflecting the company’s primary focus. The bird horizontally intersected a thin, red circle. Its silhouette was clear, communicating the ease and elegance associated with air travel. The new shade of red symbolized the energy typical of the aviation industry. The logo stood out through its successful blend of simplicity and the lively symbolism of the bird, showcasing the designers’ creative vision. Despite its brief use, the emblem remains a recognizable chapter in the brand’s history.
1969 – 1984
1969 is considered the birth year of modern Korean Air. The small company was purchased by the conglomerate Hanjin Group. The new owners introduced it to the SkyTeam alliance, making it the world’s largest carrier.
The new company logo is still based on a circle. The figure personifies the sun. The luminary was chosen as a symbol of the East, the part of the world where the sun rises and where the company emerged. An airplane is flying against the backdrop of the circle. The contours of the machine are slightly transformed and resemble a bird.
At the bottom are the letters KLA, which stand for Korean Air Lines. The abbreviated inscription gives a sense of lightness and simplicity.
The composition is filled with romance, dreams, and movement. The company’s airliners soar high, sparkling in the sun’s rays. The sign calls to travel.
1984 – 2025
In 1984, the company shortened its name to Korean Air, removing the word “Lines” to refresh its brand image and distance itself from a tragic plane crash that occurred the previous year. This change was accompanied by the introduction of a new emblem featuring large, interconnected capital letters. The logo stands out primarily due to the stylized “O,” which symbolizes the yin and yang concept, conveying harmony, balance, and equal respect toward both male and female passengers. Visually, it also resembles the Pepsi Globe, indirectly reflecting global appeal and popularity, hinting at worldwide flights.
The emblem’s design further represents the dynamic interplay of warm and cold air currents encountered by airplanes, as well as the airline’s routes connecting regions with varying climates year-round. It simultaneously signifies the dual nature of the company’s operations, transporting both passengers and cargo. The symbol mirrors the central figure from the Korean national flag but incorporates additional white spaces between the swirling shapes, visually suggesting airflows and flight. White space is significant, as it symbolizes airspace and reflects Korea’s national color, traditionally associated with purity and freedom. This stylized visual concept was collaboratively developed with Boeing Corporation specifically for aircraft decoration.
In Korean culture, red is associated with wisdom; in Korean Air’s branding, it symbolizes speed, growth, and continuous development. Blue signifies independence, reliability, and consistency, instilling passengers with a sense of safety, dependability, and timely arrivals. White, being the principal color of the aircraft’s body, symbolizes purity, cleanliness onboard, and the inherent lightness of flying.
The typeface used in the logo is distinct due to the transformed letter “O” and interconnected letters. Large, solid characters with refined serif endings visually convey the robust reliability and capacity of the airline’s fleet, while also underscoring precision in navigation and punctuality in service delivery.
2025 – today
The new Korean Air logo has been introduced in recent years, emphasizing clarity. The emblem appears lighter. The name is executed in a blue font. The letters are uniform, with spaces, making the inscription balanced.
Next to it is a symbol resembling the Korean “taegeuk” sign. It consists of lines forming a circle with swirls. The symbol conveys harmony. The company uses this image to reflect the global status of the airline, which operates internationally.
The blue color of the emblem traditionally relates to the sky, highlighting the airline’s profile. The new style looks relevant due to the simplification of elements.
The company, a member of the SkyTeam alliance, demonstrates a commitment to modernity.
Font and Colors
The updated logo is presented entirely in blue. The emblem appears neat and concise, retaining the smooth curves of the traditional yin-yang symbol, a recognizable element of Korean culture. The blue tone conveys the atmosphere of air travel, associated with the sky, calmness, and reliability of the airline.
The airline’s name is set in a geometric font, creating a sense of confidence and solidity. The slight curvature of the letters adds visual appeal, softening the rigidity common in corporate typefaces. Abandoning the red color simplifies perception and emphasizes the brand’s focus on aviation.
Using a single color gives the company’s image restraint, reinforcing its connection to the sky and the idea of flight. With this new rebranding, the company maintains a contemporary appearance while preserving national character and cultural symbolism.