Korres Logo PNG
The emblem demonstrates harmony, calmness, and balance. All company compositions are balanced and suitable for men and women. The Korres logo conveys the brand’s relevance and aims to captivate customers with a compelling experience.
Korres traces its roots to the Tzivanidis pharmacy in Athens, Greece’s first homeopathic pharmacy, which opened in the mid-1960s near the Kallimarmaro stadium. In 1988, pharmacy student Giorgos Korres joined the store. Initially skeptical of homeopathy, he studied over 3,000 plant-based formulations and shifted toward phytotherapy through daily practice.
In 1992, after the founders retired, Korres took over operations. Working in a small back-room lab, he developed herbal formulas for medical use and later for cosmetics. Demand grew by word of mouth, first in Athens, then across Greece, as other pharmacies requested his products.
In 1996, Korres and his wife, Lena, a chemical engineer, founded the company. The first product was a honey-and-anise throat syrup, followed by a skincare line. From the outset, formulas excluded synthetic fragrances and listed the percentage of natural ingredients. The Wild Rose cream became the brand’s first patented cosmetic. It enabled expansion beyond Greece and competition with Caudalie and Clarins by using Greek endemic plants.
In 2006, Korres established an Extraction Lab because local industrial facilities were lacking, and a Soil Lab in collaboration with the Agricultural University of Athens. It formed partnerships with organic farmers nationwide. By 2007, the brand entered global markets. In 2017, Morgan Stanley acquired a controlling stake, with Profex taking a minority share. In 2022, a flagship store opened in Manhattan’s Nolita, replicating the original Athens location.
Meaning and History
The company logo appeared at the same time. It is minimalist because it contains no graphic elements. Throughout its history, changes were minor and mainly involved spelling.
The logo features the brand name and its founding year. In the center is the word “Korres,”; in front of it is the abbreviation “est.” Behind it is the number “1996”. This is all the visual information the company chose to convey. The main emphasis is on the name: it is visible, readable, and immediately memorable.
What is Korres?
Korres is a Greek cosmetics company that produces skincare and restorative products based on natural and homeopathic ingredients. Pharmacist Georgios Korres created the brand in 1996. Lena Phillippou Korres, co-founder and chemical engineer, now manages it.
Font and Colors
The brand chose a simple typeface to represent its name. All characters are capital and spaced at an optimal distance from each other. The letter “R” has shortened legs, with an elongated upper-left corner. The emblem’s standard color palette is black and gold: the dark word “Korres” is framed in golden lettering on a white background.