Korres Logo PNG
The emblem demonstrates harmony, calmness, and balance. All of the company’s compositions are balanced and suitable for men and women. The Korres logo conveys the brand’s relevance and aims to captivate customers with a compelling experience.
Korres traces its roots to the Tzivanidis pharmacy in Athens, the first homeopathic pharmacy in Greece, which opened in the mid-1960s near the Kallimarmaro stadium. In 1988, pharmacy student Giorgos Korres joined the store. Initially skeptical of homeopathy, he studied over 3,000 plant-based formulations and shifted toward phytotherapy through daily practice.
In 1992, after the founders retired, Korres took over operations. Working in a small back-room lab, he developed herbal formulas for medical and, later, cosmetic use. Demand grew through word of mouth, first in Athens, then across Greece, with other pharmacies requesting his products.
In 1996, Korres and his wife, Lena, a chemical engineer, founded the company. The first product was a honey-and-anise throat syrup, followed by a skincare line. From the outset, formulas excluded synthetic fragrances and listed the percentage of natural ingredients. The Wild Rose cream became the brand’s first patented cosmetic. It enabled expansion beyond Greece and competition with Caudalie and Clarins by using Greek endemic plants.
In 2006, Korres established an Extraction Lab due to a lack of local industrial facilities and a Soil Lab in collaboration with the Agricultural University of Athens. Partnerships were formed with organic farmers nationwide. By 2007, the brand entered global markets. In 2017, Morgan Stanley acquired a controlling stake, with Profex taking a minority share. In 2022, a flagship store opened in Manhattan’s Nolita, replicating the original Athens location.
Meaning and History
The company logo appeared at the same time. It is minimalistic as it does not contain graphic elements. Throughout history, the corrections were minor and concerned mainly with letter spelling.
The logo features the brand name and the year of its foundation. In the center is the word “Korres,” in front of it is the abbreviation “est.” Behind it is the number “1996”. This is all the visual information that the company saw fit to convey to customers. The main emphasis is on the name: it is visible, readable, and immediately memorable to consumers.
What is Korres?
Korres is a Greek cosmetics company that produces skincare and restorative products based on natural and homeopathic ingredients. The brand was created by pharmacist Georgios Korres in 1996. It is now managed by Lena Phillippou Korres, co-founder and chemical engineer.
Font and Colors
The brand chose a simple typeface to represent its name. All characters are capital, located at an optimal distance from each other. The letter “R” has shortened legs, elongating the upper-left corner. The emblem’s standard color palette is black and gold: the dark word “Korres” is framed in golden lettering on a white background.