Korres is a cosmetics company that produces beauty products for women and men. She is the pioneer of the homeopathic face and body treatments in the Greek region, offering herbal products. The founder of the brand is Georgios Korres, who gave her his name. Its place of origin is the island of Naxos, where it was launched in 1996. The headquarters are now located in Athens.
Meaning and History
The company logo appeared at the same time. It is minimalistic as it does not contain graphic elements. In the course of history, the corrections were minor and concerned mainly with the spelling of letters.
The logo contains the name of the brand itself and the year of its foundation. In the center is the word “Korres,” in front of it is the abbreviation “est.”, Behind it is the number “1996”. This is all the visual information that the company saw fit to convey to customers. The main emphasis is placed on the name: it is visible, readable, and immediately remembered by consumers.
Font and Colors of the Emblem
The brand chose a simple typeface to represent its name. All characters are capital, located at an optimal distance from each other. The letters “R” have shortened legs and elongate the upper left corner. The emblem’s standard color palette consists of a combination of black and gold: the dark word “Korres” is framed with golden characters on a white background.