Kristelig Folkeparti (KrF) has unveiled a new visual identity, giving its logo and branding a sharper, more structured look. Designed by Blank, the update abandons the previous heart-shaped emblem and script-style typography, opting for a cleaner, more assertive design.
The most noticeable change is removing the heart symbol, previously integrated into the lettering. The new logo consists of the party’s initials, “KrF,” set in a bold, angular typeface. The typography has been completely reworked, shifting from the soft, flowing script of the old logo to a more geometric and defined style. The sharper angles and precise letterforms give the brand a stronger, more confident presence.
A unique detail is the slight forward tilt of the “r,” which adds a subtle sense of movement while keeping the rest of the letters upright and balanced. The small shift adds a bit of energy without compromising the logo’s solid, structured feel.
The previous design relied on red, emphasizing warmth and human connection. The new branding introduces a high-contrast combination of yellow and black. The yellow background brings energy and optimism, while the black typography ensures strong visibility and impact. The bold contrast makes the logo stand out across different platforms.
The overall design has been streamlined, removing extra graphic elements that previously softened the brand’s look. This refined approach aligns with a more modern, structured aesthetic, presenting KrF as a party with a clear and decisive identity.
The rebrand balances tradition and renewal. The updated typography, the dynamic tilt of the “r,” and the bold yellow-black contrast create a strong, recognizable look for KrF. The fresh identity boosts visibility while staying true to the party’s roots, ensuring it remains relevant across digital and traditional political spaces.
