Designers made the Kronospan logo resemble a complex structure consisting of many layers. It echoes the fact that the company produces facing materials – mainly wooden boards. The emblem symbolizes reliability, strength, and durability.
Kronospan traces its roots to 1897, when Matthias Kaindl founded Sägewerk M. Kaindl, a small sawmill in Lungötz, Austria. For decades, the business supplied timber to the regional construction market. In 1948, production shifted toward plywood for the furniture industry, and in 1954, a second sawmill opened in Hüttau.
The major industrial turn came in 1959, when the company opened its first particleboard plant in Wals near Salzburg. By 1962, it had moved into serial production of chipboard, as furniture manufacturing shifted from solid wood to pressed panels. After Matthias Kaindl Sr. died, control passed to his sons, Ernst and Matthias.
In 1966, Ernst Kaindl founded a separate woodworking company in Menznau, Switzerland, which later became the Swiss Krono Group. In 1972, the family business opened a plant in Chirk, North Wales. In 1987, the group split into three branches: Kronospan Group, Swiss Krono Group, and the Salzburg-based M. Kaindl KG. From then on, Swiss Krono became a direct competitor. At the same time, Austria’s EGGER also fought for the same board and laminate markets.
After the fall of the Eastern Bloc, Kronospan expanded across Central and Eastern Europe, adding plants in Poland, Germany, Czechia, Bulgaria, Slovakia, Romania, Russia, Belarus, Hungary, Ukraine, and Serbia. In 1996, Kronospan Holdings P.L.C. was registered in Cyprus. The company opened a U.S. plant in Oxford, Alabama, in 2005 and expanded it in 2016. By 2015, Kronospan had more than 40 production sites, revenue above 4 billion euros, and over 15,000 employees.
Meaning and History
Kronospan was originally a family business that developed rapidly. A well-chosen strategy, solid capital, and a strong production base enabled the company to quickly enter the international market and establish more than 40 production sites across different countries. At the moment, the brand provides quality products to many world-famous companies and also provides a wide range of products to private customers.
In addition, the company contributes to the development of local communities through its Kronospan Foundation. On a visual level, all these achievements are conveyed in a carefully chosen emblem. It is a spectacular expressive icon that combines massive shapes, confident straight lines, eye-pleasing colors, and decorative design. A special feature is unusual letters whose shapes resemble boards. These products are manufactured at the company’s factories.
What is Kronospan?
Kronospan is a large manufacturer of Czech origin with a wide network of production facilities across different countries. Subdivisions are located in the Czech Republic, Romania, Hungary, Bulgaria, Poland, the USA, etc. The enterprise’s factories produce various types of laminate, wall panels, melamine-coated panels, resins, and other similar products. In recent years, the brand has focused all efforts on modernizing production sites to improve processes and reduce environmental impact.
Kronospan was founded in 1897. The company had factories specializing in the manufacture of wooden products. Since that moment, the direction of activity has not changed, but only technologies have been improved, and the range has expanded. Over time, the company even entered the international market. Throughout the period, Kronospan adhered to a single corporate identity, which was based on a bold, powerful, and recognizable emblem.
This sign is unique and does not resemble a standard logo design style. Its main and only element is the brand name. The wordmark is set in an unusual modular font that allows for massive open letters. Each symbol consists of separate blocks that have smooth and sharp corners. The chosen format demonstrates both integrity and flexibility.
The last feature of the company is that it knows how to negotiate, gain a foothold in new areas, and also clearly navigate changes in customer requests. Thanks to this, the company achieved success in its segment and won the trust of thousands of customers around the world. The stylish logo conveys trust through its color palette.
A neutral, muted color combined with a classic tone demonstrates reliability, durability, and professionalism. The emblem also clearly conveys stability. The feature lies not only in its single-letter format but also in its unchanging nature throughout its existence. As a result, the Kronospan badge has already become a true symbol of high-quality wood products.
Font and Colors
The Kronospan logo is presented in an incredibly modern, even somewhat futuristic, design. The emblem was created at the company’s formation, and even then, management focused on development and professionalism. These values remain the basis of the company’s philosophy, as evidenced by the lack of rebranding throughout its existence. The company still uses a powerful logo, created with confident lettering.
The brand name is designed in a style reminiscent of a modified font, Orange Royale Open. It provides round modular letters divided into several blocks. Their shape resembles the products that the company produces. Another feature of the sign is its color scheme. Half of the large inscription is painted in muted blue, and the other half is completely white with a thin blue outline.
The chosen approach symbolizes unity and reflects several other advantages of a well-known manufacturer. In the visual concept, blue signifies authority, trust, and reliability. White symbolizes conscientiousness and honesty. A special message is also in thin blue contours. In this design, they symbolize innovation and dynamism. It is these characteristics that make it possible to create a holistic image of Kronospan.


