Kustomer, a customer experience management platform, has introduced a new logo and brand identity created by Pedroza. This refresh comes after the company parted ways with Meta in 2022, marking the start of a new chapter that reflects its evolving goals and dedication to improving customer interactions. The updated look focuses on simplicity, human connection, and modern technology, aligning with Kustomer’s mission to deliver AI-driven customer support solutions.
The old logo featured a chatbot-like icon inside a red frame, with a friendly smile designed to convey customer satisfaction. It was paired with a clean, rounded sans-serif typeface, while the bright red color brought energy and positivity, reflecting the platform’s focus on dynamic customer engagement.
The new logo is more minimalistic, dropping the icon and focusing on typography. The brand name now takes center stage, written in a bold, clean sans-serif font that feels modern and approachable. One standout feature is the dots above the “u,” which resemble abstract smiles. This subtle detail adds a playful, human touch while reinforcing the focus on customer happiness.
The bold red from the previous logo has been swapped for a bright, sunny yellow, bringing a sense of warmth, optimism, and energy. This shift reflects the company’s commitment to creating positive, effortless connections between businesses and customers. The yellow evokes vitality and hope, which ties back to its emphasis on meaningful customer experiences.
The typography has been thoughtfully chosen to match the new direction. The typeface is geometric and bold, with smooth curves that give it a friendly, welcoming vibe. The even line thickness keeps things balanced, while the rounded edges soften the look, making it feel more personable. The font style reflects a blend of cutting-edge technology and a people-first approach.
The rebrand doesn’t stop at the logo. The new visual identity includes design elements highlighting the mix of tech and human interaction. Subtle overlays and dynamic shapes appear across digital and print materials, representing how seamlessly AI tools can work alongside personalized customer support. These design choices add depth and energy, reinforcing the brand’s commitment to improving the efficiency and emotional quality of customer experiences.
The company’s evolution from a chatbot-style icon to a clean, typography-based logo demonstrates its transformation. The updated branding shifts toward simplicity and clarity while staying true to Kustomer’s mission: helping businesses create strong, lasting connections with their customers.