Veikkausliiga, Finland’s premier football league, has gathered twelve of the country’s strongest teams under its banner, shaping the character of northern football. The season runs despite the harsh climate from spring to autumn, creating an atmosphere of tension and celebration in stadiums from Helsinki to Rovaniemi. The league’s system divides participants into two groups after the initial rounds, maintaining intrigue until the end, when the top teams battle for the title, while others fight for survival.
The previous Veikkausliiga logo resembled an outdated trophy, depicting a person lifting a winner’s scarf. The composition appeared inharmonious and cluttered with small details, and the typeface seemed random and amateurish.
Now, the league has entirely changed its appearance. The new graphic symbol concisely reflects the joy of a supporter proudly holding a club scarf overhead. However, the meaning is difficult to grasp without context, and the abstract forms appear mysterious. Still, for long-time league followers, it is a recognizable gesture, capturing the emotions of the stands without unnecessary words.
The graphic design is complemented by vibrant typography imitating the form of supporters’ scarves, adding liveliness and energy to the visual style. Each letter appears as if it could be found in the stands among club colors and banners. Typography becomes a unique feature of the brand, although it slightly conflicts with the style of the main icon.
The new style’s color scheme is unexpected. Instead of traditional national tones, vibrant shades of pink and green emerge, enabling the logo to stand out among other sports symbols. These colors easily adapt to club colors, highlighting the individuality of each team.
The renewed Veikkausliiga becomes bold and joyful, emphasizing a new stage in the development of Finnish football. The league’s style appears modern, confident, and emotional, reflecting the mood of the stands and the atmosphere of major sports.
