Land Rover is a British automotive brand offering elite all-wheel-drive SUVs. Previously, it belonged to Jaguar Land Rover, and since 2008, it belongs to the Indian profile group Tata Motors, it’s subsidiary. Now the company produces branded cars not only in India but also in Slovakia, China, Brazil. In 1951, she was awarded one of the highest British awards – Royal Warrant by King George VI. Half a century later, she received the Queen’s Award for Enterprise for the successful development of international trade. The brand appeared in 1948. Its headquarters are located in the city of Solihull in the West Midlands region (UK).
Meaning and History
Even though the production of luxury SUVs Land Rover is carried out worldwide, now it is not a separate company, but only a division or even rather a trademark with a big name and an impeccable reputation. Its current range consists primarily of four Range Rover models and two Discovery models. In 2020, the line was expanded with the second generation of Defenders cars. The brand has previously focused on a variety of off-road vehicles ranging from upmarket to entry-level. That is why it gained wide recognition because its emblem automatically denoted technical excellence under a sophisticated design.
It all began with the models of the Rover company, which developed its off-road vehicles, combining them into a series called Land Rover. Gradually, the double name was assigned to a specific type of transport and was used in an unchanged form. In 1970, the company manufactured the Range Rover. Eight years later, it became a subsidiary of British Leyland.
In 1983/1984, variants of cars with long and short wheelbases received their names. In 1990, they were hailed as Defender models, as a year earlier, the company had another SUV variation – the Discovery. All brand designs were adorned with the same logo, approved at the dawn of the company’s formation. It consisted of the name of the trademark and has hardly evolved over many decades, remaining the only and unique sign with wide recognition. There are five emblems in the brand’s arsenal.
1948 – 1968
The debut logo uses the brand name, which are at different levels: the top line says “Land,” the bottom line says “Rover.” The words are linked together by a zigzag stroke reminiscent of the letter “Z.” But this is not the only inscription on the emblem. It also indicates the origin of the original brand – “Solihull Warwickshire” and “England.” They are placed on opposite sides. The inscriptions are made in a sleek, geometrically strict, and oblique type. All elements are in a gray oval.
1968 – 1978
For the next ten years, the black and yellow logo was used. The developers removed unnecessary inscriptions from it, leaving only the name of the trademark. At the same time, they enlarged the words, filling all the inner space with them. The zigzag was split in two.
1978 – 1986
The redesign of the emblem brought her minimal changes: instead of black, emerald green appeared, and instead of yellow, neutral white. The authors have retained the double edging along the edge of the oval.
1986 – present
The logo proposed at the beginning of this period is still in use today. He acquired only highlights and shadows, which made the previous version of the logo three-dimensional. The developers turned the frame into a three-line contour, where one emerald and two gray stripes gracefully alternate. The brand name has received a silvery gradient from white to graphite and one-sided spikes at the top of the letters on the left side.
1996 – present
Another logo was approved in the noted period. It differed from its predecessor in the absence of glare and glare on the lettering, making it two-dimensional. A thin gray stripe on edge has also added a plane, replacing the wide line. At the same time, the designers deepened the emerald green color, decorating it with a gradient – a transition from dark to light.
Font and Colors of the Emblem
The Land Rover logo, from the very beginning, had the shape that we see today. It is a clear oval with a frame and the name of the car brand. The inscription is placed in the center and complemented by a zigzag divided into two parts. Only the background always changed. It is alleged that the designer’s idea was prompted by a greasy trail left on paper by a can of sardines.
The emblem uses the Gill Sans Bold Italic typeface. It was created in 1930 by Eric Gill. The color palette is more varied than shape and type. It originally consisted of gray. Then emerald green, white, and silver appeared in it.