Lauda Air Logo PNG
The Lauda Air logo is a symbol of optimism. It embodies the belief that, despite obstacles, the company is ready to soar high and provide quality airline services. The emblem reflects a commitment to dynamic movement for a flawless and comfortable journey.
Lauda Air: Brand overview
The story of Lauda Air starts with Niki Lauda, the famous Formula 1 driver who founded the company. Originally known as Lauda Air Luftfahrt AG, the airline was established to offer charter flights and air taxi services. Lauda, passionate about flying, saw great potential in the aviation industry and decided to invest his expertise and resources in this venture.
In 1985, the company obtained a license to operate regular flights, marking a significant milestone in its growth and allowing it to enter the passenger transport market. Initially, the focus was on routes between Vienna and popular tourist destinations in the Mediterranean. The following year, 1986, the airline started operating scheduled flights, quickly building a reputation for its top-notch service. Niki Lauda played a hands-on role in developing the service concept to create a unique offering in the market.
In 1987, it expanded its operations by launching long-haul flights, introducing its first Boeing 767-300ER to open routes to Southeast Asia and Australia, which became key destinations for the airline.
In 1990, the company expanded its network by introducing transatlantic flights to Miami, Florida, marking an important step in establishing itself as an international carrier. However, on May 26, 1991, tragedy struck when Flight 004 from Bangkok to Vienna crashed in Thailand, resulting in the loss of all 223 passengers on board. This was the only disaster in its history, and Niki Lauda was personally investigating it. Despite the tragic event, from 1992 to 1995, it continued to grow, adding new Boeing 767 and Boeing 737 aircraft to its fleet for long- and short-haul routes. The airline strengthened its presence in the European market during this period.
In 1997, Austrian Airlines acquired a 36% stake in the company, leading to a partnership that allowed both airlines to enhance their capabilities and improve flight coordination. Even after the partial sale of shares, Niki Lauda remained actively engaged in managing the company. By 2000, Austrian Airlines increased its stake to 99.9%, making it a subsidiary of the Austrian Airlines Group. Despite this, the brand was maintained, and the airline operated independently.
In 2003, it shifted its focus to charter flights and serving tourist destinations for the Austrian Airlines Group, discontinuing independent long-haul flights. Niki Lauda stepped down as CEO in 2004, marking the end of an era closely tied to the founder’s personality.
The integration into Austrian Airlines began in 2007, with the gradual phasing out of the brand from regular flights. By 2009, it officially became a division of Austrian Airlines responsible for charter flights while still operating under its brand within the larger aviation group. On July 1, 2013, it ceased to exist as a separate entity, with all operations fully integrated into Austrian Airlines. This marked the conclusion of its 34-year history as an independent airline.
Meaning and History
What is Lauda Air?
Lauda Air Luftfahrt GmbH, known as Lauda Air, is an Austrian airline with a proud heritage based at Vienna Schwechat International Airport. An important transformation took place on April 6, 2013, when the airline ceased operations under its former name and came under the new Austrian brand myHoliday.
1985 – 2003
The logo is crafted uniquely and reflects the powerful energy of the company and its founder, a famous racing driver. His last name stands prominently on the emblem, conveying the brand’s internal dynamism and unstoppable drive for high speeds.
- The unconventional font resembles sharp turns on roads.
- Bright colors inspire optimism and a positive attitude.
- The border resembles the layout of racing tracks.
- The sharp curves evoke a sense of increased speed.
- The wide glyphs look like ancient Greek symbols.
The lettering style is antique, as if the letters are not modern but symbols carved in stone. This association intentionally gives the impression that the logo belongs to an airline with a long history dating back to ancient times. This is directly indicated by the width and shape of the letters and the golden outline.
The font is uppercase, massive, with large monolithic characters. It symbolizes the brand’s leading position in the charter airline market and its importance to clients. This identity echoes the character of the famous racing driver, who is accustomed to achieving excellent results despite obstacles. The emblem demonstrates the company’s intention to move forward and soar high regardless of difficulties.
Supporting this concept, a young woman with wings is depicted next to the name. She is swiftly, easily, and joyfully skating forward on roller skates. This image enhances the thematic integrity of the logo, presenting the airline as accessible to all clients. The emblem shows that the company quickly transports passengers and cargo to their destinations. The slogan “Service is our success” nearby reinforces this intent.
The Lauda Air logo palette is life-affirming. Orange and yellow set a positive tone, reflecting the services’ joy. Only the text at the bottom is in black, but the letters are thin, so they do not leave a negative impression. The presence of a miniature red airplane encourages and motivates ticket purchases.
2003 – 2013
The “Lauda” logo features bold red letters with gold outlines, creating a striking look. The unique font style adds character: the “a” has an elongated horizontal stripe, and the “L” has a split structure. This bright color palette and unconventional design give the logo a vibrant feel. Below “Lauda,” the phrase “The Austrian way to holidays” is written, with “Austrian” in red and the rest in black. A small stylized plane sits between “Austrian” and “way,” with a subtle gray shadow.
The bold red letters emphasize the brand’s energetic nature, while gold outlines suggest luxury and quality. The distinctive font makes the logo easily recognizable. The phrase “The Austrian way to holidays” highlights the focus on enjoyable travel experiences, and the different colors add visual interest. The small airplane reinforces the brand’s connection to travel.
The Lauda logo conveys passion and energy through its bold red color. Gold lettering adds elegance, suggesting high-quality services. The unique font design ensures the logo stands out and is memorable. The phrase “The Austrian way to holidays” communicates the brand’s offering and ties it to Austrian hospitality. The color contrast highlights “Austrian,” reinforcing national pride. The airplane icon subtly alludes to the brand’s aviation roots, adding a playful touch and enhancing visual appeal.
