Lee Kennedy Logo

Lee Kennedy Logo PNG

The Lee Kennedy logo represents design and construction. It shows a precise, unmistakable connection between structures, allowing you to create harmonious structures that please the eye.

Meaning and History

The prestige of ordering construction work from Lee Kennedy is not just a trend among customers. It guarantees impeccable quality, high responsibility, and meticulous adherence to the allocated budget. Some of the world’s largest and best-known organizations cooperate with the company. These include NBC Sports Boston, Analog Devices, NBCUniversal, New England Cable News, Shark Ninja, etc. The key to it is 100 percent customer-focused.

The Door Award is proof of that. It relates to employee super-responsibility. One example was when one of the carpenters diligently repaired a door. Representatives of Boston Properties (the client’s firm) were surprised and asked why he was so diligent about his responsibilities. He replied that this particular door was the most important job for their company right now.

The same could be said of every one of its representatives. The fact is that the current owner and manager started at the bottom. He worked as a laborer at his father’s firm since high school and continued during college. Lee then went on to graduate with a degree in construction management. When he became head, he kept the original version of the logo, so they only had one sign.

The original logo traditionally has two parts: graphic and text. It depicts several geometric shapes that symbolize a considerable number of construction elements. First, the rectangle on the left resembles an iron T-beam—the foundation of any building. It occupies a vertical position, suspended from a crane for transportation to the desired area. The designers painted the element in the marsala to make the element stand out.

Second, the part on the right resembles an arrow-shaped pointer pointing to a hidden speaker. Therefore, despite the two-dimensional image’s static nature, the illusion is created as if the picture were moving. At the same time, it is almost an exact copy of a fragment of a high-rise crane moving building materials. This fragment is completely yellow. Both parts are far apart, suggesting the work is constantly being done, developing, and always in motion.

The lettering is in uppercase, sans serif type. The grotesque is perfectly combined with the left side of the logo, so the text does not stand out from the general concept. On the contrary, it looks like an extension of the logo, as the left side resembles the letter “K”—the first character in the founder’s name.

Font and Colors

The logo’s font is geometric—strict, smooth, and flat. It has no embellishments, as it represents a construction company. The chopped symbols stand freely, not touching each other. The corporate palette includes marsala (used for the letters and the left figure) and yellow (used for the arrow).