Lenor Logo

Lenor LogoLenor Logo PNG

Freshness and pleasant aroma come from the emblem of air conditioners. The Lenor logo says: things washed with the brand’s products become special and worthy of aristocrats. Anyone who cares about the quality of life should use the supplement.

Lenor: Brand overview

Founder:Procter & Gamble
United States
Lenor is a brand of fabric conditioners. Under this name, she is known in Japan, Russia, and Europe, while in her homeland (in the USA), she is called Downy. The brand belongs to the American company Procter & Gamble.

Meaning and History

Lenor Logo History

Formed in 1960, the fabric softener brand actually goes by the name Downy. Lenor is his variant of the name for the markets of three regions: European, Russian and Japanese. It is adapted to the language standards of those countries so that the word sounds soft, meets the concept, and does not cause negative associations. That is, the manufacturer will give priority to the identity.

Attempts to replace Lenor with Downy in the UK were made in 2002 but were immediately canceled due to inefficiency. But in China, since 2017, on the contrary, aromatic laundry products have been sold only under the original name. To promote the line evenly, the owners unified the logos of both local series so they have a common style of text design. Subsequently, the graphics became unified – the image of a symbolic flower formed from several arcuate strokes. There are four variants of the emblem in total.

What is Lenor?

Lenor is the alternative name for the Downy brand used in Japan, Europe, Hong Kong, Taiwan, and Russia. It is owned by the American company Procter & Gamble and was launched in 1960. The product line mainly consists of fabric softeners and dryer sheets.

1969 – 2003

Lenor Logo 1969-2003

The debut version has an inscription in the form of the name of the line. It is executed in wide blue letters diagonally from bottom to top. Although the text is not italicized, it is handwritten with vertically spaced characters. The inscription is coherent – each letter has a transition to the next.

2003 – 2016

Lenor Logo 2003-2016

In 2003, a feather appeared on the emblem. It is located under the brand name and completely covers it. The new graphic also resembles a flowing stream of water, which means that the conditioner makes it light and the laundry soft. The inscription itself has become thinner and made in italics.

2012 – 2016

Lenor Logo 2012

The designers replaced the curved line in the form of a feather or water jet with the same wavy stripe but of a different texture and color. Now it resembles a fabric cut, becoming smooth, flat, wide, and beige-brown. But this is not the only change. The inscription, which has lost its volume, has also undergone changes. It turned into a two-dimensional composition consisting of blue glyphs with an emerald border on the right. The highlights and gradient are gone.

2016 – present

Lenor Logo 2016-present

The modern version of the logo consists of printed symbols. The horizontal stroke of the capital “L” is lengthened and reaches “n.” The designers removed the pen and instead used an outline flower, placing it above the word “Lenor,” right in the center.

Font and Colors

Lenor Emblem

Each version of the logo includes the same basic detail – the name of the line. Only the style of its writing and the presence or absence of additional elements differ. The original color is preserved everywhere, as the product is associated with water, which is key to visual brand identity.

In the first version of the logo, the typeface resembles a handwritten font. In the second and third, it is printed, consists of a combination of uppercase and lowercase letters. The color palette is stable: it includes only three shades of blue on a white background.

Lenor color codes

BlueHex color:#00378b
RGB:0 55 139
CMYK:100 60 0 45
Pantone:PMS 287 C
BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C