Lenovo Logo PNG
For an electronics manufacturer, the most important thing is that its logo evokes confidence and is associated with reliability. The Lenovo logo fully meets these criteria. It looks presentable despite its simple structure and minimalistic style.
Lenovo is a digital product brand owned by the Chinese company Lenovo Group Limited. It represents a large segment of the personal computer market, 20% of the world market. This manufacturer also specializes in manufacturing laptops, docking stations, drives, server equipment, smartphones, smart TVs, tablets, and much more. It was founded in 1984 by a team of engineers from the Chinese Academy of Sciences. Now she works in more than 60 countries around the world. Its international headquarters is in Beijing, the capital of the PRC. The main office is located in Hong Kong, and the operations center is located in Morrisville, North Carolina (USA).
The key figure in the creation of Lenovo is Liu Chuanzhi. He formed a group of 10 highly skilled engineers who founded the flagship of the Chinese computer industry. The application to the institution was approved immediately upon submission. All eleven Computing Technology engineers from CAS became employees of the newly formed structure. Although the opening time is considered 1984 (when the submitted documents were signed), the company’s organizing committee was formed later, in early 1985. It included engineering, clerical, technological, and administrative departments.
After a series of failures associated with the production of televisions and watches, the company switched to mastering the methods of manufacturing computers. To do this, a competition was held to recruit staff through the newspaper. As a result, in 1990, the company launched the production of PCs under its brand. Then she got lines for server, electronic board, and smartphone production.
Meaning and History
At first, a hieroglyphic inscription was used as a label to demonstrate the product’s authenticity. But after an increase in demand for goods and entry into the international market, the company’s management switched to the English logo.
What is Lenovo?
Lenovo is a Chinese brand of desktop PCs, laptops, and other computer equipment. It is owned by Lenovo Group Limited and was founded by Liu Chuanzhi, who led a group of engineers from the Chinese Academy of Sciences. The year of its appearance is 1984. The location of the head office in Hong Kong, the headquarters in Beijing, and the operational center in Morrisville (North Carolina, USA). Today, the company’s products account for 20% of the international market.
1984 – 2003
For the first 20 years, this Chinese organization was known as Legend, as reflected in its logo. The name was typed not only in English letters but also in Chinese characters. The text was split into two lines, with the top much larger than the bottom. They were aligned on both sides – both right and left. In front of them was a square, divided in two by a circular figure in the form of a “highway ring,” with elongated lines running in opposite directions. The glyphs were capitalized, with a tight connection between “E” and “N.” The main color was black.
2003 – 2015
After consolidating production and expanding the range, the company decided to enter the international market. However, she had an unforeseen obstacle: the name. In the foreign market, there were many such names across all areas of activity, and the Chinese manufacturer needed something distinctive and recognizable. Then, after a large-scale rebranding, the word “Lenovo” appeared in the logo. It was lowercase, italic, and single. That is, no other details were used in the emblem. Of particular interest was the letter “e,” which had a pointed connecting end. The black color was canceled blue appeared instead.
2003 – today
In 2003, the company adopted a new corporate identity characterized by versatility. The text logo is simple and clear, written in sans-serif letters and set in lowercase (except “L”). The author of this emblem is the Saatchi & Saatchi studio. It has a red rectangle with a white inscription. The font of the text has been changed to Montserrat Alternates Bold: it is now straight vertical letters with a slightly rotated “e.”
Font and Colors
The evolution of Lenovo’s visual identity is as simple as the logo itself. It consists mainly of text – no graphics, except for the unique “e.” In one version, this letter has a sharp crossbar; in the other, it has a diagonal one. In addition, the company name’s color and style were actively changing. For the supply of goods to the international market, the management excluded the hieroglyphic inscription from the emblem, retaining only the English version. The company also changed its old name during the rebranding to start exporting goods. She took part of the former name as a basis: Le + novo.
The debut logo’s inscription is made in a grotesque, reminiscent of Steagal Rough Bold with a modified “N.” The modern emblem uses a typeface that is close to two types of fonts: Yorkten Demi (developed by Insigne Design) and Gilroy Bold (designed by Radomir Tinkov). The difference between them and the branded version is the letter “e,” which is turned diagonally. The palette is varied, consisting of black, blue, and red on a white background.