Lexus Logo PNG
The Lexus logo symbolizes the curves and turns of the road. The car will be able to travel long distances. The harmonious combination of technical and software with the stylish body design can be seen in the lines of the emblem.
Lexus: Brand overview
| Founded: | 1989 |
| Founder: | Eiji Toyoda |
| Headquarters: | Nagoya, Japan |
| Website: | discoverlexus.com |
Lexus is an automobile brand owned by the Japanese company Toyota. It is an independent division producing luxury cars. Eiji Toyoda founded the company in 1989 and since then has won the trust of customers in more than seventy countries around the world. In terms of market value, it is included in the top 10 Japanese brands. It is headquartered in Nagoya and has operational offices in the United States (Texas) and Belgium (Brussels).
First, under the name Lexus, a corporate project was opened related to developing a premium F1 sedan. Having appeared simultaneously with direct competitors Acura (Honda) and Infiniti (Nissan), it grew into an independent division, becoming a subsidiary of Toyota. Therefore, the sedan, which was launched in 1989, also had an SUV, a convertible, and a coupe of the same series. Later, the line received additional hybrid models. They are still assembled at the factories of the parent company. Overseas, cars have been produced at an enterprise in Ontario since 2003.
From 2001 to 2005, the company underwent a corporate reorganization, after which it acquired its design, production, and dealer centers. It was the debut premium car brand launched in Japan. The company also expanded its range of sports cars and increased sales abroad, becoming the first supplier of hybrid cars to many markets worldwide. Therefore, now its logo is well known to customers in different parts of the world.
Meaning and History
The basic identity element is an oval. It demonstrates the inextricable connection between parent and subsidiary companies, as it is present on all logos. The image style is also the same, as evidenced by the metal lines in some versions of the emblems, and there are several of them.
And as corporate labeling of business papers and other printed materials, a full version is used, consisting of an inscription and an icon. It contains the word “Lexus” located to the right of the graphic symbol. The letters are individually redesigned and contain an encrypted meaning. For example, the capital “E” and “S” are identical elements and are similar. In the first of them, two identical parts are protruding at the corners to the left. In reality, these are parts of the second symbol: just the bottom side is turned in the opposite direction.
What is Lexus?
Lexus is a division of Toyota Motor Corporation. This brand was created in 1989 to compete with the newly emerging Acura and Infiniti. His first sedan was designed to be the best luxury car globally. As the company expanded, it began to produce sports coupes, SUVs, and convertibles with increased comfort.
“L” and “U” also echo in shape, visually reminding each other. They have no sharp corners – only smooth transitions. An exception is the letter “X” in the center. It is made with straight and wide stripes in a geometric style. There is an icon to the left of the inscription. It is an open oval with an “L” inside, the legs of which form fragments of an oval. Sometimes the graphic symbol is used separately from the text.
Another variant of corporate identity is in use – with a different grouping of elements. The icon is at the top, and the label is at the bottom. The text completely matches the main version, but the icon does not. Placed inside the “L” does not form an oval – it just fits into it. Volume is added by shadows, which are professionally played in the sign: blackouts go on both sides of the central lines, painted in light gray. This gives the impression of having edges with a metallic tint.
Lexus: Interesting Facts
Lexus, Toyota’s luxury division, stands out for its unwavering quality, innovation, and customer satisfaction. Since debuting in 1989, Lexus has climbed the pinnacle of luxury car brands worldwide.
- Origins in Project “F1”: Born from Toyota’s covert “F1” project in 1983, aimed at creating a world-class luxury sedan, Lexus introduced the LS 400 in 1989, redefining luxury, performance, and vehicle serenity.
- Customer Service Trailblazer: Lexus set the gold standard for automotive customer service, introducing now-commonplace amenities like complimentary loaner cars, free car washes, and luxurious waiting areas.
- Comfort and Tech Innovator: Known for cutting-edge comfort and technology, Lexus pioneered features like automatic seatbelt adjustment and auto-dimming rear-view mirrors in the LS 400.
- “F” Performance Series: Launched in 2007, the “F” series, starting with the IS F, highlights Lexus’s performance vehicles, tested extensively at Japan’s Fuji Speedway. The series includes notable models like the LFA, RC F, and GS F.
- The LFA Supercar: In 2010, the LFA showcased Lexus’s engineering prowess with its V10 engine and carbon fiber body. It ensures stellar performance and exclusivity, with just 500 units made.
- Hybrid Pioneer: Among the first luxury brands to adopt hybrid technology, Lexus introduced the RX 400h in 2005 as the inaugural luxury hybrid SUV, continuing to broaden its hybrid offerings.
- Master Craftsmanship: Lexus’s dedication to excellence is personified in its “Takumi” craftsmen, who guarantee the highest quality standards for every vehicle, wielding at least 25 years of experience.
- Commitment to Excellence: The brand’s slogan, “The Pursuit of Perfection,” mirrors its continuous strive for superiority in design, performance, and customer experience.
- A Global Presence: Since its inception, Lexus has grown its global footprint to over 90 countries, challenging long-established luxury car makers.
- Eco-Conscious Efforts: Lexus extends its commitment to sustainability through environmental projects, including eco-friendly construction and conservation activities.
Lexus remains at the forefront of luxury automotive innovation, securing its status as a global leader in the luxury car segment.
Font and Colors
For the lettering in the Lexus emblem, the developers chose a typeface reminiscent of the font from the Alexis category, created by Iconian Fonts. They adapted it to their requirements, changing the outlines of some letters.
The corporate palette includes two sets of colors: black on a white background and gray on a white background. Moreover, the latter consists of three basic shades: metallic, silver, and graphite.
Lexus color codes
| Lavender Mist | Hex color: | #e3e7f8 |
|---|---|---|
| RGB: | 227 231 248 | |
| CMYK: | 8 7 0 3 | |
| Pantone: | PMS 656 C |
| Charcoal | Hex color: | #3b4151 |
|---|---|---|
| RGB: | 59 65 81 | |
| CMYK: | 27 20 0 68 | |
| Pantone: | PMS 432 C |
| Black | Hex color: | #000000 |
|---|---|---|
| RGB: | 0 0 0 | |
| CMYK: | 0 0 0 100 | |
| Pantone: | PMS Process Black C |
What does the Lexus logo mean?
The stylized L is not only the first letter of the word Lexus. She is also a symbol of speed because the designers depicted her strongly leaning forward. And it can also be interpreted as a sign of development and growth.
What is the car symbol for Lexus?
The Lexus symbol consists of an oval ring with an uneven thickness on the sides and the letter “L” inscribed in it in the form of an acute angle. It is available in 2D black and white or 3D with a silver gradient.
What is the font of the Lexus logo?
The “LEXUS” lettering uses a font similar to Alexis by Iconian Fonts. It is characterized by a futuristic design, unusual glyph shapes, horizontally elongated lines, and no serifs. As part of the logo, all letters merge. As for the “L” in the oval, it has been modified.
