Licious Logo PNG
The Licious logo symbolizes freshness, quality, and the joy of food, reflecting the brand’s core mission: delivering high-quality meat and seafood to consumers. The emblem’s bright, friendly design emphasizes the company’s focus on delivering fresh products that make every meal special.
Abhay Hanjura and Vivek Gupta founded Licious in Bengaluru, India, in 2015. It entered a largely disorganized meat and seafood market, with poor hygiene practices and limited supply-chain transparency. The company built a direct-to-consumer model, controlling everything from sourcing to delivery.
In 2016, Licious opened its first processing plant in Bengaluru and invested in cold-chain infrastructure to preserve freshness during transport. The same year, it raised $1 million from 3one4 Capital and Mayfield India. In 2017, the brand added marinated meat and ready-to-cook products, while its mobile app made ordering easier for urban customers.
By 2018, Licious had expanded beyond Bengaluru to Hyderabad and New Delhi, supported by a $25 million Series C round. In 2019, it entered Pune and Mumbai, launched ready-to-eat snacks and spreads, and opened its first physical store in Bengaluru. In 2020, amid changing consumer habits, the company tightened its safety procedures and introduced ready-made meal products.
In 2021, Licious raised $52 million and became India’s first D2C unicorn, later expanding to cities including Chandigarh and Jaipur. In 2022, responding to vegetarian diets and veganism, it introduced plant-based meat alternatives and partnered with major online platforms. By early 2023, the company focused on supply-chain optimization, new products, and its technology platform.
Meaning and History
What is Licious?
Founded in 2015 by Abhay Khanjura and Vivek Gupta, Licious is a leader in the online meat and seafood marketplace. Headquartered in Bangalore, this e-commerce platform offers a wide range of premium products, including seafood, meat, convenience foods, and ready-to-eat meals. With its convenient delivery service, Licious is a favorite choice of shoppers who want a delicious meal without the hassle.
2015 – 2022
2022 – today
The Licious logo features an elegant, straightforward visual design that emphasizes the Indian online store’s uniqueness. The visual concept centers around “Licious,” written in a smooth, slightly decorative font. The letters feature rounded forms with soft curves that taper or transition into flourishes at the ends. These details create a sophisticated, vibrant feel that reflects the brand’s focus on quality and attention to detail.
A distinctive feature of the logo is the hidden smile formed by a maroon arc placed beneath the text. The two dots above the “i” complete the composition, resembling eyes and forming a symbolic smile. The maroon color of these elements stands out against the gray letters, adding emotional warmth associated with joy and the pleasure of purchasing fresh products.
The font is elegant and easy to read. The gray text symbolizes reliability, stability, and calm. Paired with the maroon, this contrast balances professionalism and friendliness.
The name is derived from the word “delicious,” highlighting the company’s core idea of delivering fresh, high-quality products that delight every customer. The logo’s composition conveys how easy it is to get what you want, emphasizing product freshness and availability through a convenient service.
The logo avoids unnecessary details, with all elements forming a friendly image that looks harmonious across the packaging, mobile app, and website.