Lifebuoy Logo

Established in 1894 in England by the Lever Brothers, now recognized as Unilever, Lifebuoy soap was a trailblazer in its use of carbolic acid. This gave the soap its robust cleaning abilities, a unique phenol aroma, and a reputation as a soap synonymous with hygiene.

Entering the 20th century, Lifebuoy has gained wide popularity in multiple countries due to its affordable price and its promotion of health and hygiene. Its marketing strategies emphasized its antibacterial attributes and capacity to ward off germs.

As consumer needs and preferences evolved towards the end of the 20th century, so did Lifebuoy. It transitioned from a carbolic soap to a gentler, more skin-friendly formula. The soap’s reinvention in 2002, particularly in India, saw it presented as a cost-effective, germ-fighting soap with health campaigns advocating for hand hygiene. This strategy resonated with rural markets and significantly boosted its popularity.

Lifebuoy extends its reach to over 60 countries, offering various products that include bar soaps, liquid hand washes, body washes, and hand sanitizers. Lifebuoy stands as one of Unilever’s most enduring brands, maintaining its position as a soap synonymous with hygiene and health, albeit now with contemporary ingredients.

Despite no longer containing carbolic acid, Lifebuoy has retained its iconic red color, symbolizing its continued commitment to protection and promoting good health.