Lifebuoy Logo

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Lifebuoy: Brand overview

England, U.K.
Established in 1894 in England by the Lever Brothers, now recognized as Unilever, Lifebuoy soap was a trailblazer in its use of carbolic acid. This gave the soap its robust cleaning abilities, a unique phenol aroma, and a reputation as a soap synonymous with hygiene.

Entering the 20th century, Lifebuoy has gained wide popularity in multiple countries due to its affordable price and its promotion of health and hygiene. Its marketing strategies emphasized its antibacterial attributes and capacity to ward off germs.

As consumer needs and preferences evolved towards the end of the 20th century, so did Lifebuoy. It transitioned from a carbolic soap to a gentler, more skin-friendly formula. The soap’s reinvention in 2002, particularly in India, saw it presented as a cost-effective, germ-fighting soap with health campaigns advocating for hand hygiene. This strategy resonated with rural markets and significantly boosted its popularity.

Lifebuoy extends its reach to over 60 countries, offering various products that include bar soaps, liquid hand washes, body washes, and hand sanitizers. Lifebuoy stands as one of Unilever’s most enduring brands, maintaining its position as a soap synonymous with hygiene and health, albeit now with contemporary ingredients.

Despite no longer containing carbolic acid, Lifebuoy has retained its iconic red color, symbolizing its continued commitment to protection and promoting good health.

Meaning and History

Lifebuoy Logo History

What is Lifebuoy?

Since the introduction of the soap brand in 1894, Lifebuoy has served as a symbol of purity, protection, and the improvement of life through proper hygiene. Conceived by the well-known multinational corporation Unilever, Lifebuoy’s formulation included carbolic soap imbued with phenol, a coal tar derivative, and was initially manufactured in the UK. Lifebuoy’s influence has been instrumental in curbing the propagation of contagious illnesses and promoting better personal hygiene over the years.

1894 – 1993

Lifebuoy Logo 1894

1993 – 2003

Lifebuoy Logo 1993

2003 – 2007

Lifebuoy Logo 2003

2007 – 2012

Lifebuoy Logo 2007

2012 – today

Lifebuoy Logo

Lifebuoy color codes

Venetian RedHex color:#c12821
RGB:193 40 33
CMYK:0 79 83 24
Pantone:PMS 485 C
Raisin BlackHex color:#2824260
RGB:40 36 38
CMYK:0 10 5 84
Pantone:PMS Neutral Black C
Neon GrayHex color:#818184
RGB:129 129 132
CMYK:2 2 0 48
Pantone:PMS Cool Gray 8 C