Limeroad Logo PNG
The Limeroad logo embodies style, creativity, and individuality, reflecting the company’s ambition to become a source of inspiration in fashion and lifestyle. The design emphasizes creating unique and personalized shopping experiences, offering customers fashionable solutions that allow them to express their individuality and craft a distinctive image.
Limeroad: Brand overview
In 2012, Suchi Mukherjee and Ankush Mehra founded Limeroad, an e-commerce venture headquartered in Gurugram, Haryana. Primarily focused on women’s fashion and lifestyle, this digital platform has been one of the pioneers in targeting a female-only audience in India’s burgeoning e-commerce arena.
What set Limeroad apart was its innovative concept of allowing users to create virtual albums or collections that include products from their online marketplace. This aspect of social shopping differentiated the company from its competitors. In 2015, the company achieved a significant financial breakthrough and raised a $30 million investment from well-known companies such as Lightspeed Venture Partners and Matrix Partners. In the following years, the company also received backing from influencers such as Tiger Global.
By the end of 2018, Limeroad’s product portfolio had expanded to include products for women, men, and children. However, 2020 saw a notable change in the corporate structure of the company when it came under the umbrella of V-Mart Retail Ltd. While retaining its essence as a fashion and FMCG center, the company now operates under the V-Mart signboard.
In today’s world of digital commerce, Limeroad has firmly established its place in Indian online fashion retailing. Having said that, it is worth noting that in a market teeming with giants like Myntra and Amazon, Limeroad has held its own in a market that is a testament to its resilience and innovation.
Meaning and History
What is Limeroad?
Limeroad, an online marketplace founded by Suchi Mukherjee and Ankush Mehra in 2012 and based in Gurugram, Haryana, has quickly established itself as the leading social shopping platform for women in India. With its innovative approach to fashion retailing, Limeroad has become the leading online store for fashionable and stylish shoppers.
2012 – 2018
2018 – 2021
2021 – today
The LimeRoad logo, representing an Indian online store specializing in clothing and accessories, conveys a sense of strictness and dynamism through its text-based design. The emblem’s black color and bold font emphasize its serious and professional nature. However, despite its strict appearance, the logo retains hints of friendliness due to the rounded letters with smooth curves at the ends: long at the bottom and short at the top. These features give the text a certain liveliness and positivity.
The alternation of wide and narrow lines, combined with the rightward slant of the text, creates a sense of forward movement. This visual perception is further enhanced by the brand name being divided into two parts, each starting with a capital letter. This division highlights the importance of both words in the name, making them equally significant.
