Cleanliness, freshness, light – that’s what the Llumar logo stands for. And this light is completely safe because the films the company produces protect surfaces from ultraviolet radiation. In addition, the logo represents the environmental friendliness of the material and its design perfection.
Llumar: Brand overview
Founder: | Performance Films |
Headquarters: | United States |
Website: | llumar.com |
Meaning and History
The brand’s visual identity is based on a modern and progressive logo. It has remained virtually unchanged since the company’s founding, which is why millions of Llumar film buyers worldwide have already remembered this version of the logo.
Today, it consists of a word inscription and an emblem located on top. If we talk about the name of the company, then it is made in black. A classic bold sans-serif font was used. The first two letters were in uppercase, while the rest of the characters were in lowercase. There is a significant distance between the letters, which makes the logo more powerful and authoritative, making it stand out from the competition. In general, although a traditional font is used, some letters have a unique style. For example, the circle in the letter “a” is quite narrow, which immediately catches the eye when reading the logo.
What is Llumar?
It is one of the world’s largest brands when it comes to the production of films for interiors and cars. Every year the number of the company’s clients increases, and it’s status in the market becomes more stable.
A stylized sun is used as an emblem. This is a red semicircle at the bottom of which there is an arcuate line. Five undulating bands extend from it at the same distance from each other, which should be associated with the sun. The company chose an extremely interesting emblem because it does not give a clear idea of what Llumar produces. Still, at the same time, you can immediately understand that the product is aimed at protecting against the negative effects of the Sun. Also, you might think that this is how people see the sun through the film, which the presented company produces. After all, the rays displayed on the emblem do not carry no danger to humans. As a result, this element of the logo indicates the benefits that customers of this company receive.
Font and Colors
A somewhat elongated font is used for the word inscription, which, despite this, is easy to read on any surface. Moreover, the company tried to stand out from the competition by the fact that the first two “L” are made in capital letters when all other characters are lowercase.
The red-white-black color palette was not chosen by chance. This set of colors can be associated with the sun and its rays and protection from their harmful effects. In addition, the color red is often a symbol of passion and the desire to develop, and these are the tasks that the Llumar brand sets for itself.
Llumar color codes
Lava | Hex color: | #cd1020 |
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RGB: | 205 16 32 | |
CMYK: | 5 100 71 22 | |
Pantone: | PMS 485 C |
Eerie Black | Hex color: | #191818 |
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RGB: | 25 24 24 | |
CMYK: | 0 4 4 90 | |
Pantone: | PMS Black 6 C |