Llumar Logo PNG
Cleanliness, freshness, light- that’s what the Llumar logo stands for. And this light is completely safe because the films the company produces protect surfaces from ultraviolet radiation. The logo also represents the material’s environmental friendliness and design perfection.
LLumar’s history began in 1956 in Collinsville, Virginia, when inventor Julius Hermes and Burness Frith founded Martin Processing. The company first worked with dyeing polyester fiber and other textile materials. Hermes built a strong technical base in polymer processing and received 17 patents. In 1960, he patented a method for deep-dyeing polyester film based on PET, and in 1961, a new plant opened in Fieldale, near Martinsville.
Hermes became known as the “father of dyed PET,” the material behind many modern window films. In the 1970s, the U.S. carpet industry declined, cutting demand for Martin Processing’s textile work. The company shifted toward plastic film products, drawing on its experience treating polyester film. This move laid the technical foundation for future LLumar window films.
In 1987, the British industrial group Courtaulds acquired Martin Processing. In 1988, Courtaulds bought a California plant, closed it, and moved equipment to Martinsville. In 1989, it acquired Gila River Products, which was later shut down in 1992. In 1995, Commonwealth Laminating and Coating was founded in Martinsville, strengthening the local film-production base.
In 1999, Solutia bought CPFilms from Courtaulds, along with the Fieldale plant and the LLumar brand. Solutia’s film portfolio included LLumar, Huper Optik, and V-Kool. After financial problems in 2003, production continued in Martinsville. In 2012, Eastman Chemical agreed to buy Solutia for about $4.7 billion, gaining LLumar and the Martinsville operation. By 2014, Eastman integrated Commonwealth Laminating and Coating into Eastman Performance Films. LLumar now competes with 3M and Avery Dennison in the architectural and automotive film markets.
Meaning and History
A modern, progressive logo defines the brand’s visual identity. It has remained virtually unchanged since the company’s founding, which is why millions of Llumar film buyers worldwide recognize it.
Today, it consists of a wordmark and an emblem located on top. The company name is in black. It uses a classic, bold sans-serif font. The first two letters are uppercase, while the rest are lowercase. The wide spacing between the letters makes the logo feel more powerful and authoritative, helping it stand out from the competition. Overall, although it uses a traditional font, some letters have a unique style. For example, the circle in the letter “a” is quite narrow, which immediately catches the eye when reading the logo.
What is Llumar?
It is one of the world’s largest brands in producing interior and automotive films. Every year, the company’s client base grows, and its market status becomes more stable.
The company uses a stylized sun as its emblem. This is a red semicircle with an arcuate line at the bottom. Five undulating bands extend from it at equal intervals, representing the sun. The company chose an interesting emblem because it doesn’t clearly convey what Llumar produces. At the same time, you can immediately see that the product is designed to protect against the Sun’s harmful effects. You might also think this shows how people see the sun through the film the company produces. After all, the rays shown on the emblem pose no danger to humans. As a result, this element of the logo indicates the benefits customers receive.
Font and Colors
A slightly elongated font is used for the word “LLumar,” making it easy to read on any surface. Moreover, the company tried to stand out from the competition by making the first two “L”s uppercase, while all other characters are lowercase.
The red-white-black color palette can be associated with the sun and its rays, as well as protection from their harmful effects. Red often symbolizes passion and the desire to grow, and these are the goals the Llumar brand sets for itself.