The emblem emphasizes the provencal roots of the brand. Indicates a limited area where the ingredients for the company’s cosmetic products are sourced. The L’Occitane logo has style and a catchy, uniquely French charm.
L’Occitane: Brand overview
Founded: | 1976 |
Founder: | Olivier Baussan |
Headquarters: |
Manosque, France |
Website: | loccitane.com |
Meaning and History
This brand’s logo is simple enough not to overload the labels on the bottles visually, but it is very informative in terms of the amount of information. It has the most important thing – the name that immediately catches the eye. Moreover, the personal mark of the company contains the full name – “L’Occitane en Provence.”
The inscription is located in two lines. In the top row is the word “L’Occitane.” It is very large and takes up a lot of space. Below is the second part of the brand name – “en Provence.” It is made with smaller characters and is concentrated in the central part of the logo.
What is L’Occitane?
L’Occitane is a French company that produces luxury cosmetics for face, hair, and body care. It also offers perfumes and various home products. The brand has existed since 1976, when it was founded by Olivier Baussan to preserve the diverse traditions of his native Provence. The headquarters is located in Manosque.
Font and Colors
Both pieces of text are in French Oldstyle serif typeface. It’s called Adobe Garamond SemiBold and was developed by designers Robert Slimbach and Claude Garamond. Words are in uppercase. The emblem palette is classic and is a combination of white (background) with black (lettering).
L’Occitane color codes
Black | Hex color: | #000000 |
---|---|---|
RGB: | 0 0 0 | |
CMYK: | 0 0 0 100 | |
Pantone: | PMS Process Black C |