L’Occitane Logo

L'Occitane LogoL’Occitane Logo PNG

The emblem emphasizes the provencal roots of the brand. Indicates a limited area where the ingredients for the company’s cosmetic products are sourced. The L’Occitane logo has style and a catchy, uniquely French charm.

L’Occitane: Brand overview

Founder:Olivier Baussan
Manosque, France
L’Occitane is a trademark widely known worldwide as a developer of perfumes, cosmetics based on herbal Provencal essential oils, face and body care products from plant extracts. Its founder is Olivier Baussan, in love with his native Provence. He founded the company in 1976 in Manosque (France).

Meaning and History

L'Occitane Symbol

This brand’s logo is simple enough not to overload the labels on the bottles visually, but it is very informative in terms of the amount of information. It has the most important thing – the name that immediately catches the eye. Moreover, the personal mark of the company contains the full name – “L’Occitane en Provence.”

The inscription is located in two lines. In the top row is the word “L’Occitane.” It is very large and takes up a lot of space. Below is the second part of the brand name – “en Provence.” It is made with smaller characters and is concentrated in the central part of the logo.

What is L’Occitane?

L’Occitane is a French company that produces luxury cosmetics for face, hair, and body care. It also offers perfumes and various home products. The brand has existed since 1976, when it was founded by Olivier Baussan to preserve the diverse traditions of his native Provence. The headquarters is located in Manosque.

L’Occitane: Interesting Facts

L’Occitane en Provence, or just L’Occitane, sells skincare, fragrances, and home products. It started in France in 1976.

  1. Starting in Provence: Olivier Baussan, at 23, started L’Occitane to bring the feel and smells of the Mediterranean into his products. He began with rosemary essential oil, showing his love for natural stuff from the start.
  2. Helping Everyone Use Their Products: In the 1990s, they put Braille on their packaging so blind people could enjoy their products. This shows they care about including everyone.
  3. Natural Ingredients: They love using natural things like Lavender, shea butter, and almonds. These ingredients come mainly from Provence and show their commitment to natural beauty care.
  4. Supporting Women in Burkina Faso: They work with women’s groups in Burkina Faso for shea butter. This partnership has helped the women there earn money and brought quality ingredients to L’Occitane’s products since the 1980s.
  5. Caring for the Planet: L’Occitane tries to reduce waste and use eco-friendly packaging. To help the environment, they offer refill options for some products and recycling programs.
  6. Working with UNESCO: They team up with UNESCO to protect traditional skills and nature. One project helps almond tree farmers in Provence, supporting local agriculture.
  7. L’Occitane Foundation: Created in 2006, this foundation helps blind people worldwide and supports women’s independence in Burkina Faso. It matches the company’s goals to help socially and environmentally.
  8. Worldwide Stores: L’Occitane has grown significantly and now has stores worldwide. Even though it’s big now, it still maintains its Provence-inspired style and values.
  9. New and Varied Products: They always develop new products to meet customers’ needs, like their Immortelle Divine for anti-aging and Lavender for relaxation.
  10. Making Things the Right Way: They make products that benefit people and the planet. They care about where their ingredients come from and the effect on local communities.

L’Occitane has come a long way from a small operation in Provence to a big name in beauty, staying true to using natural ingredients, caring for the planet, and supporting good causes.

Font and Colors

L'Occitane Emblem

Both pieces of text are in French Oldstyle serif typeface. It’s called Adobe Garamond SemiBold and was developed by designers Robert Slimbach and Claude Garamond. Words are in uppercase. The emblem palette is classic and is a combination of white (background) with black (lettering).

L’Occitane color codes

BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C