L’Occitane Logo

L'Occitane LogoL’Occitane Logo PNG

The emblem emphasizes the provencal roots of the brand. Indicates a limited area where the ingredients for the company’s cosmetic products are sourced. The L’Occitane logo has style and a catchy, uniquely French charm.

L’Occitane: Brand overview

Founded: 1976
Founder: Olivier Baussan
Manosque, France
Website: loccitane.com
L’Occitane is a trademark widely known worldwide as a developer of perfumes, cosmetics based on herbal Provencal essential oils, face and body care products from plant extracts. Its founder is Olivier Baussan, in love with his native Provence. He founded the company in 1976 in Manosque (France).

Meaning and History

L'Occitane Symbol

This brand’s logo is simple enough not to overload the labels on the bottles visually, but it is very informative in terms of the amount of information. It has the most important thing – the name that immediately catches the eye. Moreover, the personal mark of the company contains the full name – “L’Occitane en Provence.”

The inscription is located in two lines. In the top row is the word “L’Occitane.” It is very large and takes up a lot of space. Below is the second part of the brand name – “en Provence.” It is made with smaller characters and is concentrated in the central part of the logo.

Font and Colors

L'Occitane Emblem

Both pieces of text are in French Oldstyle serif typeface. It’s called Adobe Garamond SemiBold and was developed by designers Robert Slimbach and Claude Garamond. Words are in uppercase. The emblem palette is classic and is a combination of white (background) with black (lettering).

L’Occitane color codes

Black Hex color: #000000
RGB: 0 0 0
CMYK: 0 0 0 100
Pantone: PMS Process Black C