The pursuit of the stars for the good and protection of their country can be seen in the Lockheed Martin logo. Paving the way to heaven is not easy. The emblem shows the touch of new beginnings and innovations that help the company maintain its leading position in this market.
Lockheed Martin: Brand overview
Founded: | March 15, 1995 |
Headquarters: |
Bethesda, Maryland, U.S. |
Website: | lockheedmartin.com |
Meaning and History
The merger of the two strategically important firms began in the spring of 1994 when talks about the impending event began. And at the end of the summer of the same year, the final agreed plans were already announced. They indicated that the head office of the new organization would be located in the former headquarters of Martin Marietta – in the state of Maryland. The merger cost $10 billion. The end of the deal was officially recorded in 1995 when shareholders of the two structures have fully approved all the conditions.
After the merger, not only Lockheed Martin appeared, but also several subsidiaries that have received autonomy. And both organizations have brought in joint business important products of national importance. These include missiles, transition orbit stages, satellites, patrol and reconnaissance aircraft, and much more. This portfolio has allowed the company to become a major U.S. defense contractor. In 2008 alone, it received $36 billion worth of contracts from the authorities, much more than any other firm in history.
Based on data from 2020, Lockheed Martin is owned by a group of legal entities, including Capital Group Companies, BlackRock, Vanguard Group, State Street Corporation, and others. They are the ones who hold the shares, while she herself works for almost twenty government agencies. At the same time, investors retain the identity of an important production structure so that she does not lose their recognition. Therefore, there is only one logo in her career, reflecting the overall concept of the four directions.
The visual identity of the newly formed company was well thought out and adopted in the same year that the two strategically important firms were merged. The identity reflects the line of business and connects all four basic areas: Defense, Aerospace, Innovation, and Information Security.
Each of the listed industries is conveyed in one of four lines forming an unfinished star. The strokes are connected in pairs and form sharp angles pointing upward (symbolizing anything related to space) and to the right (a hint of ground-based aircraft). The open triangles resemble both a rocket launching and part of its construction and a rushing airplane and its nose or wing.
The organization’s full name is on the left side, “Lockheed Martin.” It is written in upper-case bold type with a barely noticeable slant to the right as if the words were being pulled by a powerful air current from a jet star. The letters are chopped, smooth, flat. They are loosely spaced, so they stand far apart from each other. There are no roundings on the characters because they have a mostly angular shape. The exceptions are the “D” and the “R,” which have sloping, rounded strokes. The last word in the name is outlined with even stripes that form the star’s ribs. One line is drawn at the top, the other diagonally on the side.
Font and Colors
The designers opted for a powerful typeface that inspires a sense of reliability and unwavering stability. This font is called Univers ExtraBold Oblique. Adrian Frutiger developed it in 1954 based on the Akzidenz-Grotesk, which appeared in 1898.
The signature palette of the emblem is naturally celestial. It consists of a blue color complemented by a white background. An alternative option is gray, sometimes used for the name.
Lockheed Martin color codes
Lapis Lazuli | Hex color: | #005dae |
---|---|---|
RGB: | 0 93 174 | |
CMYK: | 100 47 0 32 | |
Pantone: | PMS 300 C |