This company positions itself as a progressive manufacturer of adhesives and surface treatments. That’s why the Loctite logo projects durability, reliability, and confidence. Its dynamic nature shows the brand’s will to develop to improve its products continuously.
Loctite: Brand overview
Founded: | 1956 |
Founder: | Henkel North American Consumer Goods |
Headquarters: |
Connecticut, United States |
Website: | loctite.com |
Meaning and History
The brand’s visual identity is at a high level, as its logo has hardly changed in over 65 years of the brand’s existence. The brand logo is light, bright, and memorable. Consequently, it stands out from competitors in producing various types of glue because they choose duller colors. The bold and bold tone allows you to hook the target audience even before they purchase Loctite products.
The logo consists exclusively of a word inscription in red, placed against a white rectangle. The brand name used a classic bold sans-serif font. All letters are slightly slanted to the right, indicating the use of italics. The lines in the symbols are clear and straight, which makes the logo more neat and harmonious. The elongated capital letters look powerful and only confirm the brand’s credibility in the adhesive market. There is enough space between the characters, which makes the verbal inscription more ambitious and confident.
What is Loctite?
It is one of the biggest brands in the world when it comes to adhesives, superglues, epoxy, construction adhesives, and thread lockers. More than 100 million people purchase Loctite products every year. Therefore, this brand does not need additional advertising because almost everyone has heard of it.
The logo is generally based on the principles of conciseness and minimalism. The company name is the only element of the logo other than the white lines in the first three letters. Due to these lines, the company tried to create a more pronounced color contrast. Moreover, they could be associated with the glue, which this company is engaged in producing. The combination of red and white is associated with love and passion. At the same time, white alone makes the logo look lighter and cleaner.
Font and Colors
The Loctite brand wordmark is in a classic bold italic sans-serif using capital letters with wide spaces between them. This option makes the logo more ambitious and confident, allowing the brand to stand out from the competition.
Most logo variations are presented in a red and white color palette. A successful combination of colors attracts the target audience’s attention, causing it to associate with love, passion, and the desire for development.
Loctite color codes
Red | Hex color: | #ff0000 |
---|---|---|
RGB: | 255 0 0 | |
CMYK: | 0 100 100 0 | |
Pantone: | PMS 1655 C |