Logitech Logo PNG
The Logitech logo is futuristic and unusual. The emblem seems to be watching the user through the webcam’s peephole. The sign promises the latest technology and the brand’s friendly interface. It remains to reach out and take a gadget from the future.
The history of Logitech began in the late 1970s, when Daniel Borel and Pierluigi Zappacosta met at Stanford. Back in Europe, they founded the company with Giacomo Marini. The name came from “logiciel” and tech, reflecting an initial focus on software.
On October 2, 1981, Logitech was registered in Apple, Switzerland. A canceled software contract left the team without revenue. They shifted to hardware after acquiring rights to a mouse prototype, despite aiming to build a company like Microsoft.
In 1982, Logitech released the P4 mouse. A deal with Hewlett-Packard reduced the price and enabled sales of 25,000 units. An OEM contract with Apple followed for Macintosh.
In 1985, Logitech entered retail under its own name. Production expanded to Taiwan in 1986 and Ireland in 1988. That year, revenue reached $40 million, and the company went public in Zurich as Logitech International S.A.
Product expansion continued with a scanner in 1988, a cordless mouse in 1991, and a fully optical mouse in 1996. Competition with Microsoft intensified during the 1990s.
In 1998, Guerrino De Luca became CEO after leadership changes. Logitech acquired QuickCam from Connectix, entering the webcams market. In 1999, shares were listed on NASDAQ.
By 2001, total mouse sales exceeded 100 million units. Later acquisitions included Labtec in 2006, Ultimate Ears in 2011, ASTRO Gaming in 2017, and Blue Microphones in 2019.
Meaning and History
The company logo bears the word “Logitech.” This term was coined by Pierluigi Zappacosta and Daniel Borel, with slight modifications to the French word “logiciel.”
What is Logitech?
Logitech is a Swiss-American manufacturer of software and peripheral equipment. It is a leader in supplying the international market with input devices and interfaces for a range of digital devices, from PCs to tablets. The brand was founded in 1981 by Giacomo Marini, Pierluigi Zappacosta, and Daniel Borel. It has two headquarters: in Lausanne, Switzerland, and in Newark, USA (California).
1981 – 1985
The debut logo was less creative than the subsequent versions. But he accurately conveyed the nature of the company’s activities and was thematically related to it. Its main feature was the figures’ geometry and accuracy. For example, the inscription was made in the form of a computer cable, a wide and flat connecting cable with thin stripes. Each wire is packed in a separate track, which is why a striped logo pattern appeared. In front of the brand name was a miniature icon with two “L” letters, one of which was turned upside down.
1985 – 1988
Then the designers simplified the logo. They reduced the characters’ thickness, leaving thin lines, converted the letters to uppercase, and separated the name by color. The left half (LOGI) is wider and darker than the right half (TECH). In front of them, the developers placed a complex geometric figure: a square with a circle inside, divided into four equal parts. The upper right side was completely black. In general, the authors chose a classic monochrome for this logo.
1988 – 1997
The new emblem appeared in the late 1980s. It was developed by British designer Timothy Wilkinson, who was at frog design, a branding agency in Silicon Valley. The artist drew a graphic sign on a simple drawing board.
A red cursor was depicted in the corner. Timothy admitted that it was previously occupied by a “+” because he did not know what the mouse pointer looked like. On the left was a surreal face with open eyes. Below is Logitech’s handwritten name. The font was inspired by Emigré magazine.
1997 – 2012
In 1997, Wilkinson redesigned the logo. The human face has become a computer mouse, and the eye has become a point where two worlds meet: the virtual and the real. The logo looks like a print of a human hand lying on a computer mouse.
2012 – 2015
This version of the logo is not new; it was used alongside the 1997 emblem on documents. The only difference between this logo and the old one is the change of the lettering font. The font has become thinner and more refined. This inscription was located to the right of the brand symbol.
2015 – today
The company decided to change the trademark back in 2013. It entrusted the redesign to the specialists of the London-based DesignStudio. The developers have severed all ties with the old identity, making the composition clearer and more logical while removing the brand symbol. The font has become modern and a bit futuristic. Along with the brand’s full name, a shorter form of “logi” appeared.
Font and Colors
The new logo reflects the brand’s 30-year heritage, but this time without the mouse and surreal eye. Most of the space is occupied by the word “Logitech.” The font used for the inscription is Brown Pro. It was created by the typographer Aurèle Sack. If you look closely, you can see elements of the modernist Futura typeface that Paul Renner worked on.
All characters in the word are lowercase, sans serif. The letter “g” looks unusual – like a circle (top) with an inverted semicircular line (bottom). Another abstract sign, composed of two geometric shapes, is to the right of Logitech.