Logitech is a Swiss manufacturer of gaming audio devices, gaming keyboards, mice, and other computer peripherals. He entered the market in 1981, becoming a proponent of futuristic technology. Now his devices are no longer considered the most innovative, but, as before, they continue to connect people with the digital world.
Meaning and History
The company logo bears the word “Logitech.” This name was coined by Pierluigi Zappacosta and Daniel Borel, slightly modifying the French word “logiciel.”
1981 – 1985
The debut logo was not as creative as the subsequent versions. But he accurately conveyed the nature of the company’s activities and was thematically related to it. Its main feature was the geometry and accuracy of the figures. For example, the inscription was made in the form of a computer cable – a wide and flat connecting cable with thin stripes. Each wire is packed in a separate track, which is why a striped logo pattern appeared. In front of the brand name was a miniature icon with two “L” letters, one of which was turned upside down.
1985 – 1988
Then the designers simplified the logo. They reduced the characters’ thickness, leaving thin lines, converted the letters to upper case, and separated the name with color. The left half (LOGI) is wider and darker than the right half (TECH). In front of them, the developers placed a complex geometric figure: a square with a circle inside, divided into four equal parts. The upper right side was completely black. In general, the authors chose a classic monochrome for this logo.
1988 – 1997
The new emblem appeared in the late 1980s. It was developed by British designer Timothy Wilkinson, who was on a frog design branding agency in Silicon Valley. The artist drew a graphic sign on a simple drawing board.
A red cursor was depicted in the corner. Timothy admitted that it was previously occupied by a “+” because he did not know what the mouse pointer looks like. On the left was a surreal face with open eyes. Below is the handwritten name of Logitech. The font was inspired by Emigré magazine.
1997 – 2012
In 1997 Wilkinson redesigned the logo. The human face has turned into a computer mouse, and the eye has become a point where two worlds are connected: the virtual and the real. The logo looks like a print of a human hand lying on a computer mouse.
2012 – 2015
This version of the logo is not new; it was used along with the emblem of 1997 but on documents. The only difference between this logo and the old one is the change of the lettering font. The font has become thinner and more refined. This inscription was located to the right of the brand symbol.
2015 – present
The company decided to change the trademark back in 2013. It entrusted the redesign to the specialists of the London-based DesignStudio. The developers have severed all ties with the old identity, making the composition clearer and more logical while removing the brand symbol. The font has become modern and a bit futuristic. Along with the full name of the brand, a shorter form of mentioning “logi” appeared.
Font and Color of the Emblem
The new logo reflects the brand’s 30-year heritage, but this time without the mouse and surreal eye. Most of the space is occupied by the word “Logitech.” The font used for the inscription is Brown Pro. It was created by the typographer Aurèle Sack. If you look closely, you can see elements of the modernist Futura typeface that Paul Renner worked on.
All characters in the word are lowercase, sans serif. The letter “g” looks unusual – like a circle (top) with an inverted semicircular line (bottom). Another abstract sign, composed of two geometric shapes, is to the right of Logitech.