LOL Surprise Logo

L.O.L. Surprise! LogoLOL Surprise Logo PNG

The LOL Surprise logo turned out to be less bright than the dolls themselves from this series. Their visual identity is not as flashy and mysterious as those they represent. The only thing that is attractive in it is the color. It is a candy-pink color, close to the neon spectrum. The letters are wide, white, and speckled with tiny black dots.

LOL Surprise: Brand overview

Founded:July 7, 2016
Founder:MGA Entertainment
California United States
LOL Surprise is the abbreviated name of the Lil Outrageous Littles line of unpackable toys created by MGA Entertainment. It first hit the market in December 2016 and caused a real sensation because the dolls and their accessory sets are hidden in a three-inch capsule consisting of several layers. Unwrapping them one by one, the child must reach the gift themselves. The series is recommended for children aged three and up.

Meaning and History

LOL Surprise! Logo History

The surprise toy is a real discovery from manufacturer MGA Entertainment. To popularize it, they didn’t spend on full-fledged advertising or traditional marketing; the dolls attracted attention themselves. It was essentially self-promotion: bloggers filmed the unboxing of surprises, unwrapping layer by layer, which intrigued potential buyers. As a result, the novelty became the number-one toy almost immediately after its release: it was launched in December 2016, and in 2017 it was recognized as the Doll of the Year. Now it is a franchise that includes a full-length animated film and three video games for the Nintendo Switch.

The LOL Surprise logo appeared right at the debut of the doll line, so it is well-recognized among children. Its peculiarity lies in the fact that diagonals are present in everything: in the arrangement of the inscription, in the surrounding stripes, and in the background. So as not to deter curious children from the sought-after playsets, the owning company didn’t change its visual identity; it only adjusted it. Once. The manufacturer removed the long inscription “Lil Outrageous Littles” from the emblem and replaced it with “Surprise!”, enhancing the atmosphere of mystery and intrigue.

What is LOL Surprise?

LOL Surprise is a collection of unpackable dolls, the full name of which is Lil Outrageous Littles. The lineup appeared in 2016, launched by MGA Entertainment for children aged three and up. The toy is a capsule made of seven layers, with an accessory hidden in each.


L.O.L Lil Outrageous Littles Logo 2016

The first batch of unpackable toys (dolls with clothes or their pets with accessories) appeared on the market in the last month of 2016. However, the emblem didn’t last long, as the following series received a slightly adjusted identity. The earliest logo contained the full trade name “Lil Outrageous Littles” and its abbreviation with a dot after each letter in “L.O.L.” The top line consisted of wide outline white characters with numerous black dots inside. Bold lines went sideways from them, forming a red background for the lower inscription.

2016 – today

L.O.L. Surprise! Logo

After rebranding and renaming the series of new dolls to LOL Surprise with an exclamation mark at the end, the developers carried out a redesign of the logo. They slightly improved it. The evolution mainly concerned the removal of the previous name and the appearance of the word “Surprise.” Such an inscription in the emblem accurately characterizes the extraordinary children’s toy because it consists of several layers, behind each of which the manufacturer has hidden a mysterious “find” related to the doll. The capsule itself is a surprise. The new inscription is in the same style as the old one: it is white, grotesque, and even. The bright red color has become a soft fuchsia.

The distinctive characteristic of the LOL Surprise logo is three large wide white letters separated by bold dots. There are also small black dots on the letters themselves, covering the entire surface of the glyphs. Diagonal lines descend from the letters, making the inscription three-dimensional.

Font and Colors

LOL Surprise! Emblem

The typeface chosen for this emblem resembles Gotham Rounded Bold, created by Hoefler & Co, or Bold bold, developed by Intellecta Design studio. This applies to the lower line. The upper inscription is individual and looks like the bubbly characters of Insaniburger Font by Adam Nerland. The logo’s color palette is bright, consisting of candy fuchsia and black and white colors.

LOL Surprise! Symbol

LOL Surprise color codes

Deep CeriseHex color:#ec008c
RGB:236 0 140
CMYK:0 100 41 7
Pantone:PMS 806 C
BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C