Loro Piana Logo PNG
The Loro Piana logo evokes an old-world atmosphere of nobility and grandeur. The emblem, designed in the traditions of chivalry and aristocracy, highlights the brand’s dedication to respectable and renowned customers. The brand produces top-tier products, and the logo is a hallmark of quality.
Loro Piana: Brand overview
The story of Loro Piana begins in 1924 in Quarona, a small village in the Piedmont region of northern Italy. However, the Loro Piana family’s involvement in the textile industry dates back to the 19th century, when the company began.
Pietro Loro Piana formally established the brand in 1924. At first, the company focused on creating premium textiles for apparel. Pietro quickly began manufacturing quality fabrics by relying on his family’s vast experience in the textile sector.
Despite the challenges of war, the firm continued to run and grow in the 1940s. The business established the groundwork for future specialization by creating the best woolen textiles possible.
In the 1950s, Franco Loro Piana, the founder’s son, took over as the company leader. Under his direction, the firm entered foreign markets and vigorously developed exports. Italy’s premium fabrics were highly prized in the USA and Japan, so special attention was paid to those markets.
In the 1960s, the company added cashmere textiles to its collection. The business developed close relationships with Chinese and Mongolian raw material sources, giving them access to the finest cashmere on the planet.
The sixth generation of Pianas entered the company’s administration during the 1970s with brothers Pier Luigi and Sergio Loro Piana. Under their direction, the firm evolved from a company that made fabrics into a high-end apparel and accessory business.
The business debuted its first ready-to-wear collection in the 1980s. A distinctive feature of the brand’s collections was the use of extremely expensive and rare materials, such as baby cashmere and vicuña. The company immediately established a reputation for making the best apparel.
Throughout the 1990s, the firm expanded its product offerings by adding lines of home products and accessories. To maintain control over how its items were presented and sold, the company also began opening its boutiques in major cities around the globe.
The “Pecora Nera” initiative was started in 2000 by the brand to protect the endangered black Merino sheep breed in New Zealand. This initiative demonstrated the business’s dedication to protecting rare natural resources and promoting sustainable growth.
In 2009, the company introduced a fabric called The Gift of Kings, with a fiber diameter of less than 12 microns. It is composed of ultra-fine Merino wool. This accomplishment demonstrated the brand’s leadership in innovation and quality within the textile industry.
A significant development in the business’s history occurred in 2013 when the brand joined the LVMH (Louis Vuitton Moët Hennessy) group. Thanks to this acquisition, the company was able to grow while preserving its own identity and ancestry.
With the opening of a new facility in Mongolia in 2017, the firm was able to exert even more control over the quality of the raw materials used in cashmere manufacturing.
In keeping with its textile breakthroughs, the company unveiled a new fabric in 2018 that is incredibly soft and lightweight, constructed from a blend of silk and cashmere. The company has added new textiles for yachts and private planes, as well as new interior items, to its collection of home products.
In 2019, the firm opened multiple new boutiques in China and Japan, increasing its market share in Asia. By launching its first complete footwear line, the company broadened its appeal and cemented its status as a lifestyle brand.
In 2020, the business strengthened its online presence in response to changing market conditions, despite global challenges. The firm introduced virtual client consultations and enhanced the operation of its online store.
The company launched a new sustainability project in 2021, which will use 100% renewable and ecologically friendly materials in its production by 2030. The firm added initiatives to save alpacas in Peru to its program for conserving rare animals.
In 2022, the company released a unique collection inspired by vintage models to commemorate its 98th anniversary. In the same year, the brand established a new research facility in Italy to create cutting-edge textiles and environmentally friendly manufacturing techniques.
In 2023, the company unveiled its first collection of products made from recycled materials, demonstrating that high-end goods could be produced using environmentally friendly technology. The firm also increased its footprint in North America by establishing new boutiques in the United States and Canada.
Meaning and History
What is Loro Piana?
It is an Italian luxury goods company specializing in high-end cashmere and wool products. Founded by the Piana family, the brand has established itself as a global leader in producing some of the finest and rarest fabrics worldwide. It is renowned for its quality and craftsmanship in textile production. The company uses exceptional raw materials, including rare wool and fibers from around the world, to create luxury clothing, accessories, and home furnishings. The product range includes ready-to-wear collections for men and women, customized services, and a line of fabrics for interior design. The brand continues to set the standard for luxury textiles and apparel in the global fashion industry.
1924 – today
The company’s logo features an elegant inscription with the founder’s name written in light, cursive script. The letters flow smoothly into one another, creating a pattern that signifies continuity and preserving the brand’s unique traditions.
To the left of the name is the company’s historic crest. Two leaves and three thistle flowers encircled the central shield at the bottom. The thistle was significant in the brand’s early years and has been featured on the company’s crest for nearly 100 years.
Special combs made from dried thistle flowers are combined with cashmere fibers, one of the brand’s primary fabrics. These machines were showcased at the brand’s centennial exhibition in 2024.
The shield in the logo is divided into four parts. Two sections contain:
- Stars.
- Alluding to the Italian coat of arms.
- Representing the pursuit of high goals.
The brand produces garments from very expensive and prestigious wool fabrics and is considered the world’s largest producer of cashmere.
At the top of the shield is a tree, symbolizing the town of Quarona, where the company’s headquarters are located. The tree also represents family and continuity—the Loro Piana family owned the business for four generations. Only the founder’s great-grandchildren sold 80% of the shares to an external owner.
The tree also signifies sustainability and a connection to nature, reflecting Loro Piana’s environmentally responsible production practices.
The white eagle of the House of Este, at the bottom of the shield, hinting at Italy’s historical past, symbolizes nobility and quality worthy of royalty.