As cities continue to grow, living spaces shrink and become more expensive, while demand for convenient, well-designed interiors grows. Against this backdrop, the furniture brand Lotmore emerged, focused on working with limited square footage through thoughtfully designed interior objects.
The name Lotmore conveys the brand’s intention to give people expanded possibilities in everyday living, going beyond conventional ideas about furniture. The brand offers a different perspective on space organization even in compact apartments. The image of Lotmore was developed by the agency Small Town Folk.
The Lotmore mark is based on the idea of transformation and practical use. Its form is linked to furniture’s adaptability across different usage scenarios. The negative spaces within the letters represent flexibility of form and ease of use. This approach enhances the mark’s visual perception and supports its functional meaning.
The typographic foundation uses the Transducer typeface with industrial contours, complemented by Acumin Wide, which provides visual balance and a calm reading experience. The logo’s color combination is associated with an engineering mindset and the quality of Lotmore furniture craftsmanship.
In addition to identity work, the project team collaborated with the studio Renderframe on Lotmore product visualizations. The goal was to convey the furniture’s functional properties while also conveying a sense of comfort, convenience, and visual completeness.
As a result, Lotmore offers a range of practical, modern interior pieces that help users make the most of small spaces and create a comfortable environment for living and everyday activities.