Lowenbrau Logo

Lowenbrau Logo PNG

The emblem’s image shows that the brewery adheres to high production standards and does not deviate from the recipe developed in past centuries. The Lowenbrau logo adorns products that are worthy of representing the country globally.

Meaning and History

The bottles of Löwenbräu indicate that the origins of the company date back to 1383. However, it is known from historical documents that there was no brewery at the place where it appeared in 1383. After studying the archives, Helmuth Stahleder got a more realistic date: 1524. Then, the brewer Jörg Schnaitter moved to the seventeenth house on Löwengrube (at that time, it was called differently) to start beer production there. After 15 years, he moved out of there, but the enterprise remained and continued to develop, turning into a business in the 1850s to Munich’s largest brewery.

The name Lowenbrau also did not appear immediately. The oldest mentions of him are found in documents from 1746-1747. It is known that it comes from the name of the street Löwengrube, which was first mentioned in the archives in 1640 and is somehow connected with a fresco depicting a lion. What came first – the wall painting or the word Löwengrube – historians do not know. Only one thing is clear: the Lowenbrau logo was created based on this fresco, located right on the seventeenth house, wherein 1524 beer production began.

What is Lowenbrau?

This is one of the most recognizable Munich breweries, whose name translates as “Lion’s Brew,” exemplifying traditional Bavarian brewing. From its beginnings as a humble Munich brewery, it has used only barley malt, hops, water, and yeast, strictly adhering to the German Beer Purity Law (Reinheitsgebot). Over time, the brewery has grown into a global brand known for traditional German varieties such as “Munich Lager,” “Original,” and “Premium Pils.” These varieties maintain the clean and crisp taste that has made Bavarian beer renowned internationally.

The original fresco illustrates the sixth chapter of the Book of Daniel, where the biblical hero was thrown to the lions for praying to the God of Israel. The brewery logo does not have any of this – it contains only a lion, designed in a coat of arms style. The animal is shown in profile and stands on its hind legs. Its long red tongue is stretched forward, and two tails with tassels at the ends are intertwined. The artists detailed the claws and mane by heraldic traditions.

The lion is inside a blue oval rectangle with a golden border. At the bottom, the word “LÖWENBRÄU” is written—also blue with golden outlines. This variant is used on bottles and as the main distinguishing mark of the company. So even now, when Germany’s largest brewery has turned into a small regional brand of Anheuser-Busch InBev Corporation, its logo continues to remind of a glorious historical past.

The proud king of beasts reflects the name Lowenbrau and symbolizes courage, strength, fearlessness, justice, and greatness. Such an associative array corresponds to the concept of a beer company. The stylization of the coat of arms reinforces the feeling of antiquity and the brand’s rich heritage, which she tries to emphasize with all her might.

Font and Colors

The inscription “LÖWENBRÄU” looks impressive due to the visually heavy letters. A bold font with roughly the same line thickness seems cumbersome, but only at first glance: the slashes at the edges of the “Ö,” “E,” and “U” make the name more dynamic. The same goes for short, barely visible serifs at the ends of all letters except “Ö.” Because “R” and “Ä” touch at the bottom, the readability of the word is difficult. Perhaps this was done intentionally so that the logo would attract attention with its imperfection.

The traditional colors of Lowenbrau—gold and blue—are perfectly combined. According to the laws of heraldry, only the tongue of the lion is bright red. The designers added a gradient to the golden frame to give the image volume.