Lowrance Logo PNG
Lowrance: Brand overview
Lowrance was founded in Tulsa, Oklahoma, in October 1957 by founder Darrell J. Lawrence to transform the marine electronics market. The company marked its entry into the industry by creating the “Little Green Box,” the world’s first sonar designed for consumer use. This invention fundamentally changed the dynamics of the fishing industry by providing anglers with invaluable data on the state of the underwater world.
Over the decades, Lowrance has continued to push the boundaries of marine electronics. Among the company’s early accomplishments were the development of the recorder and the release of integrated sonar and GPS. Under the leadership of Darrell Lawrence, who served as CEO and president from 1964 to 2006, the company has consistently delivered leading-edge products that have further cemented its status in the industry.
In 2006, Lowrance was acquired by Simrad Yachting for $215 million, creating Navico, a major player in the marine electronics market. However, Lowrance has maintained its focus on pioneering technology in this market, offering advanced solutions such as high-definition systems (HDS), 4G broadband radar, and StructureScan, which combines side-scan and down-scan capabilities.
Despite the change in ownership and international expansion, Lowrance’s operations center remains in Tulsa, Oklahoma, and its manufacturing facilities are in Ensenada, Mexico.
Meaning and History
1957 – 2007
2007 – today
The Lowrance logo attracts attention with its simple and strict design. Each letter in the name is aligned evenly and clearly, creating a sense of reliability and order. The bold font emphasizes the strength and confidence of the brand, which is associated with precision and technological advancement. The inscription resembles a solid fence—each letter is perceived as a symbol of durability and consistency. At the same time, the balance of angles and smooth forms creates a modern appearance that aligns with technical innovation.
The glyphs are sans-serif, giving the visual mark a minimalist and strict look while remaining visually appealing. The optimal spacing between the letters ensures ease of perception, with the “R” and “A” connected by extended legs, forming a distinctive accent within the text. This technique adds uniqueness and highlights attention to detail.
The deep blue color evokes associations with the sea and sky, fitting for a brand connected to navigation and water-based technologies. This shade inspires a sense of stability and trust, promising reliable solutions and the prospect of progress. Combined with the massive letters, the color conveys professionalism and a serious approach to business.
The name carries meaning and origin, reflecting the brand’s journey. It conveys the idea of “low range,” likely tied to the company’s focus on precise navigation in various conditions. The name complements the visual style of the logo, being both simple and technological.
In conclusion, the Lowrance emblem is a harmonious combination of conciseness and strength. Every detail, from the shape of the letters to their arrangement, underscores the brand’s reliability and commitment to excellence.
