LSI Logo PNG
The LSI logo reflects a time when technology became integral to life. The company, founded by a group of engineers, developed solutions for data storage, network management, and computing systems, quickly securing its position as one of the leaders in the technology sector.
LSI: Brand overview
LSI was founded in 1981 in Santa Clara, California, through the collaborative efforts of Wilfred Corrigan, Bill O’Meara, Rob Walker, and Mitchell “Mick” Bohn. The company quickly innovated in application-specific integrated circuits (ASICs) and electronic design automation (EDA). Specializing in semiconductors and software, LSI focused on key areas such as data storage, data center management, mobile networking, and personal computing devices.
The company went public two years after its founding with an initial public offering (IPO) that raised $153 million. In April 2007, LSI Logic merged with Agere Systems, a former division of Lucent Technologies. In an all-stock transaction valued at $4 billion, the merger formed the new LSI Corporation.
Since the merger, LSI Corporation has honed its expertise in creating chips for broadband and wireless communications, data networks, and other consumer equipment such as set-top boxes. It has also delved into enterprise solutions, focusing on networking and storage chips. The company took another turn on May 6, 2014, when Avago Technologies acquired it, later renamed Broadcom Inc., in a deal valued at $6.6 billion.
Meaning and History
1981 – 2007
2007 – 2014
The LSI logo combines concise text with a vibrant graphic element, each carrying its significance for the company. On the left is the company name, presented in a strict sans-serif font. All letters are uppercase and gray, contributing to the overall design’s sense of technological sophistication and professionalism. The text ensures easy recognition of the brand name, while the color emphasizes its connection to modern technology and innovation.
To the right of the text is a bright and dynamic symbol composed of six pairs of pointed elements arranged in a circle. These elements are colored in orange, green, and blue. This combination conveys energy and forward momentum (orange), sustainable growth and modern approaches (green), and reliability and precision (blue). Each color reflects the brand’s values and focuses on progress visually.
The negative space within the symbol forms a six-pointed star. This graphic enhances the logo’s meaning, as the star symbolizes guidance, precision, and goal achievement. It complements the logo concept, reinforcing associations with progress and technological excellence.
The visual mark is designed in a minimalist style, where the clarity of lines and balanced forms play a key role. The bright symbol balances the strict text part, creating a harmonious and expressive image. The font’s simplicity and the composition’s precision make this logo versatile across various formats, from digital media to print materials.
The company name, LSI, is concise and recognizable. It highlights the company’s focus on modern technologies and innovative approaches.
The LSI emblem possesses clarity and meaningful depth. Every detail plays its part, creating a unified image associated with progress, reliability, and modern technology.
