Lucid Logo

Lucid LogoLucid Logo PNG

Lucid: Brand overview

Founded: 2007
Founder: Bernard Tse, Sam Weng, Sheaupyng Lin
Headquarters:
Newark, California, U.S.
Website: lucidmotors.com
Logo downloads:
Lucid or Lucid Motors is an automotive brand owned by the American company Lucid Group, Inc. He represents a niche in producing electric vehicles, which he has been developing since 2007. But this brand released the first batch of launch versions of the Dream Edition only at the end of 2021. The founders of the firm are Bernard Tse and Sam Weng. Its headquarters is located in Newark, California.

Meaning and History

Lucid Logo History

What is Lucid?

Lucid is an American electric vehicle brand owned by the Lucid Group, Inc. She appeared in 2007 but released her first car in 2021. Bernard Tse and Sam Weng founded the company. Its head office is located in Newark, California.

At the time of formation, the company was called Atieva and was located in Palo Alto. She was engaged in producing engines and batteries for other vehicle manufacturers. Having experience in building electric vehicles (some employees previously worked at Tesla Corporation), the company gradually changed its specialization. This happened in 2016. She focused on a high-performance electric luxury car.

For the new start, the manufacturer received a financial support package from several investors, including big names such as Sumimoto Mitsui Banking from Japan and Venrock Corp from the USA. That same year, the Lucid brand, together with state officials, announced the start of construction of the eponymous plant in Casa Grande (Arizona). The first electric vehicles rolled off its line at the end of 2021.

In 2022, due to a failure in the supply of components, the company decided to reduce the annual number of planned cars from 20,000 to 12,000. Despite this, the CEO announced his intention to introduce his own SUV by 2023 and, by 2025, to release a direct competitor to the Tesla Model 3. The hood of all branded cars of this manufacturer is decorated with a simple and concise logo in the form of a metalized one-line inscription.

The visual identity marks Lucid lives up to the meaning of its name: it shines on electric vehicles by reflecting the sun’s rays. Despite the dark color, the letters are shiny and chrome. However, this is not conveyed in the printed logo: it uses only black characters. This monochrome is convenient for advertising and is used on any media.

The basic emphasis in the identity of this brand is on the style of the inscription and the shape of the letters. They are elongated horizontally (elongated to the right), so they seem to be pressed from above and below. Even the classic “I” was no exception: it looks like a short pole. The remaining characters are visually similar and seem to be fragments of each other. For example, “L” is part of a “U” without a posterior segment, and “C” is a mirrored “D,” and this sameness is characteristic of all glyphs in the brand name.

The word “Lucid” is typed in an individual typeface in upper case. The letters are made with smooth lines with rounding, so they have a minimum of internal corners. Only “U” and “D” have them. The streamlining of the inscription in the logo is related to the aerodynamic properties of cars: the more roundness they have, the easier it is for them to move towards the airflow and the easier it is to develop high speed. The emblem has no frames. All symbols are located on a white background.

2007

Atieva Logo 2007

Immediately after the creation of the automotive brand Lucid was known as Atieva. Her logo was an abstract geometric design consisting of four squares with rounded corners lined up in a two-by-two pattern. They were slanted back and to the left to show a spatial perspective. Two squares (upper left and lower right) merged at the nearest point, that is, in the middle. In general, the emblem looked like a stylized flower of bright coral color.

2016 – today

Lucid Logo

The Atieva electric car brand has been renamed Lucid, so its current logo contains that name. It consists of thin black letters disproportionately elongated horizontally. The printed version’s word is completely black and looks minimalistic despite the bold font. The inscription reflects progress, style, and futurism, that is, the qualities that the car manufacturer strives for. All glyphs are in uppercase but flattened, giving them an energetic feel. They seem to be moving forward at high speed.

Font and Colors

Lucid Symbol

The base font in the Lucid logo is a custom font created especially for this brand. There are analogs to it in typography, but they differ in the configuration and length of the letters. In this case, the symbols are more elongated, horizontal, and low. The grotesque typeface is fluid and streamlined. The color palette in the emblem is monochrome, although, in reality, the plate on the electric car is dark and shiny, with a chrome effect.

Lucid color codes

Black Hex color: #000000
RGB: 0 0 0
CMYK: 0 0 0 100
Pantone: PMS Process Black C