Lucid Logo PNG
The designers proposed a strong logo for Lucid. It is masculine and minimalist, yet very practical, reflecting the electric car manufacturer’s stalwart position. The aesthetic design emphasizes equipment safety and ease of use.
Lucid, or Lucid Motors, is an automotive brand owned by the American company Lucid Group, Inc. It represents a niche in electric vehicle production, which it has been developing since 2007. But this brand released the first batch of Dream Edition launch versions only at the end of 2021. The founders of the firm are Bernard Tse and Sam Weng. Its headquarters is located in Newark, California.
At the time of formation, the company was called Atieva and was located in Palo Alto. It was engaged in producing engines and batteries for other vehicle manufacturers. Having experience in building electric vehicles (some employees previously worked at Tesla Corporation), the company gradually changed its specialization. This happened in 2016. It focused on a high-performance electric luxury car.
For the new start, the manufacturer received a financial support package from several investors, including big names such as Sumimoto Mitsui Banking from Japan and Venrock Corp from the USA. That same year, the Lucid brand, together with state officials, announced the start of construction of the eponymous plant in Casa Grande (Arizona). The first electric vehicles rolled off its line at the end of 2021.
In 2022, due to a component supply failure, the company reduced the annual planned car count from 20,000 to 12,000. Despite this, the CEO announced his intention to introduce his own SUV by 2023 and to release a direct competitor to the Tesla Model 3 by 2025.
Meaning and History
The hoods of all branded cars from this manufacturer are decorated with a simple, concise logo in the form of a metalized one-line inscription. The visual identity marks Lucid live up to the meaning of its name: it shines on electric vehicles by reflecting sunlight. Despite the dark color, the letters are shiny and chrome. However, this is not conveyed in the printed logo: it uses only black characters. This monochrome is suitable for advertising and can be used across any media.
The brand’s identity emphasizes the inscription’s style and the letters’ shapes. They are horizontally elongated (to the right), so they seem to be pressed from above and below. Even the classic “I” was no exception: it looks like a short pole. The remaining characters are visually similar and seem to be fragments of each other. For example, “L” is part of a “U” without a posterior segment, and “C” is a mirrored “D,” and this sameness is characteristic of all glyphs in the brand name.
The word “Lucid” is typed in an individual typeface in uppercase. The letters are drawn with smooth lines and rounded corners, so they have as few internal corners as possible. Only “U” and “D” have them. The streamlining of the logo’s inscription relates to the aerodynamic properties of cars: the more rounded they are, the easier it is for them to move through the airflow and develop high speed. The emblem has no frames. All symbols are located on a white background.
What is Lucid?
Lucid is an American electric vehicle brand owned by the Lucid Group, Inc. It appeared in 2007 but didn’t release its first car until 2021. Bernard Tse and Sam Weng founded the company. Its head office is located in Newark, California.
2007 – 2016
Immediately after its creation, the automotive brand was known as Atieva. Its logo was an abstract geometric design consisting of four rounded-corner squares arranged in a two-by-two pattern. They were slanted back and to the left to create a sense of spatial perspective. Two squares (upper left and lower right) merged at the nearest point, that is, in the middle. In general, the emblem looked like a stylized flower in bright coral.
2016 – today
The Atieva electric car brand has been renamed Lucid, so its current logo contains that name. It consists of thin black letters disproportionately elongated horizontally. The printed version’s word is completely black and looks minimalistic despite the bold font. The inscription reflects progress, style, and futurism, that is, the qualities that the car manufacturer strives for. All glyphs are in uppercase but flattened, giving them an energetic feel. They seem to be moving forward at high speed.
Font and Colors
The base font in the Lucid logo is a custom font created especially for this brand. There are analogs to it in typography, but they differ in letter configuration and length. In this case, the symbols are more elongated, horizontal, and low. The grotesque typeface is fluid and streamlined. The emblem’s color palette is monochrome, while the plate on the electric car is dark and shiny, with a chrome effect.