Lucky Strike Logo

Lucky Strike LogoLucky Strike Logo PNG

Lucky Strike: Brand overview

Founded: 1871
Founder: British American Tobacco
Headquarters:
United Kingdom
Logo downloads:
Lucky Strike is an American tobacco brand that dates back to 1869. Already in 1905, the rights to the trademark were acquired by the American Tobacco Company, which later changed its name to British American Tobacco. Initially, the company specialized in the production of chewing tobacco. Today, it is rightly considered one of the most famous in the world because Lucky Strike cigarettes are available in more than 150 countries worldwide. A million smokers worldwide like this brand because of the perfect combination of an adequate price and quality tobacco.

Meaning and History

Lucky Strike Logo History

What is Lucky Strike?

This is one of the most famous companies specializing in producing and selling cigarettes. The brand’s popularity is directly related to more than a century of history and a high level of loyalty from the target audience.

Visual recognition of the brand is at a high level because, since 1940, when the first company logo was officially presented, only one redesign has been carried out. Both versions are made in the same style, the main element of which is a round frame with a verbal inscription inside. As a result, due to the great popularity among the target audience, the logo stands out from the competition. It is used both on cigarette packages and as part of an advertising campaign.

1940 – 2013

Lucky Strike Logo 1940

The first version of the logo was introduced in 1940 and lasted for 73 years. It consisted of a branded wordmark that was placed inside a red circle. This circle also had a triple outline of white, dark gray, and black.

The company name is written in two lines in a classic bold sans-serif typeface. The inscription consists exclusively of capital letters with a minimum distance between characters. Also, under the main name, you can see the slogan Lucky Strike, namely: “It’s toasted.” This inscription is much smaller than the main inscription but is also made in black capital letters with an identical font.

2013 – today

Lucky Strike Logo

The only redesign to date took place in 2013. The principle of creating the logo has been preserved: a red circle with an inscription inside. However, unlike the previous version, there were not many additional rings, except one made in golden color.

Interestingly, this time the logo was created by professionals, namely “G2 Germany”. Visually, the logo could resemble a seal, and the dominance of the golden color indicates the noble origin of the brand.

The font has changed a bit. Now a more refined bold serif typeface was used. The golden capital letters had virtually no blank space. There are arched lines above and below the company name. Also, around the main inscription, there are many additional ones, also made using gold capital letters. These are: “R.A. PATTESON TOBACCO COMPAN. EST. RICH’D. VA. USA.”

Font and Colors

Lucky Strike Emblem

Generally, both versions of the logo had a similar font, although the current version looks more modern and sophisticated. Serifs at the corners of some letters give aristocracy. However, this variant still has references to the original logo.

Lucky Strike Symbol

The black and red color palette has been changed to golden red. The first option is more familiar for many buyers of Lucky Strike products. Most likely, this is due to the huge period of time when it was actively used. If we talk about the color scheme, the current version is associated with ancient medallions, passion, and the desire to develop.

Lucky Strike color codes

Vivid Burgundy Hex color: #aa022f
RGB: 170 2 47
CMYK: 0 99 72 33
Pantone: PMS 186 C
Tan Hex color: #d3b38b
RGB: 211 179 139
CMYK: 0 15 34 17
Pantone: PMS 727 C