Lucky Strike Logo

Lucky Strike LogoLucky Strike Logo PNG

The company, which produces cigarettes, is proud of its famous name. That’s why the Lucky Strike logo is dedicated to the brand name and is placed on every pack of products on store shelves.

Lucky Strike: Brand overview

Lucky Strike is an American tobacco brand that dates back to 1869. Already in 1905, the rights to the trademark were acquired by the American Tobacco Company, which later changed its name to British American Tobacco. Initially, the company specialized in the production of chewing tobacco. Today, it is rightly considered one of the most famous in the world because Lucky Strike cigarettes are available in more than 150 countries worldwide—a million smokers like this brand because of the perfect combination of adequate price and quality tobacco.

Lucky Strike’s journey started in Virginia in 1871 with R.A. Patterson. Initially, the name was linked to chewing and pipe tobacco, not cigarettes. Then, in 1916, the American Tobacco Company took over and launched Lucky Strike cigarettes. Their slogan highlighted their unique selling point, “It’s Toasted,” emphasizing their distinctive way of processing tobacco.

During World War I, Lucky Strike became popular among soldiers thanks to clever marketing that suggested cigarettes as a substitute for sweets, coining the phrase “Reach for a Lucky instead of a sweet.” This clever positioning struck a chord with the public.

The 1920s and 1930s were golden years for Lucky Strike, bolstered by innovative marketing like the “Testimonials of the Stars” campaign, aligning the brand with the glamour of Hollywood.

World War II saw Lucky Strike rise in popularity again, with the brand changing its packaging to white from its signature green in support of the war effort.

Despite the ’50s and ’60s bringing more awareness of the health risks associated with smoking, Lucky Strike maintained its market presence, emphasizing quality and taste with the slogan “Lucky Strike means fine tobacco.”

However, in the ’70s and ’80s, the market shifted towards lighter cigarettes. Lucky Strike responded with its lighter versions but couldn’t fully reverse the decline in popularity.

In the ’90s and 2000s, the brand faced the challenge of staying relevant amidst stricter advertising laws and changing attitudes towards smoking. Lucky Strike focused on its heritage and iconic status to keep its loyal customers.

More recently, Lucky Strike has refreshed its image to attract younger consumers, introducing trendy packaging and flavors and branching out into smokeless tobacco products and e-cigarettes.

While Lucky Strike may not be as ubiquitous as in its heyday, it remains a well-known tobacco brand, available in over 80 countries, with a group of dedicated followers.

The brand’s history reflects broader societal changes in attitudes towards smoking throughout the 20th and 21st centuries. Despite various challenges, Lucky Strike has managed to adapt and survive.

But its role as a pioneer in tobacco marketing comes with a note of caution. Past strategies, like celebrity endorsements and health benefit claims, are now considered unethical.

Lucky Strike’s tale is one of innovation, agility, and endurance as a reminder of tobacco use’s societal shifts and impacts. Its cultural and societal influence is undeniable, and while its future may be uncertain, its mark on history is clear.

Meaning and History

Lucky Strike Logo History

Visual recognition of the brand is high because only one redesign has been carried out since 1940 when the first company logo was officially presented. Both versions are made in the same style, the main element of which is a round frame with a verbal inscription inside. As a result, due to its great popularity among the target audience, the logo stands out from the competition. It is used on cigarette packages and as part of an advertising campaign.

What is Lucky Strike?

This is one of the most famous companies specializing in producing and selling cigarettes. The brand’s popularity is directly related to more than a century of history and a high level of loyalty from the target audience.

1940 – 2013

Lucky Strike Logo 1940

The first version of the logo was introduced in 1940 and lasted for 73 years. It consisted of a branded wordmark that was placed inside a red circle. This circle also had a triple outline of white, dark gray, and black.

The company name is written in two lines in a classic bold sans-serif typeface. The inscription consists exclusively of capital letters with a minimum distance between characters. Also, under the main name, the slogan Lucky Strike: “It’s toasted.” This inscription is much smaller than the main inscription but is also made in black capital letters with an identical font.

2013 – 2018

Lucky Strike Logo 2013

The only redesign to date took place in 2013. The principle of creating the logo has been preserved: a red circle with an inscription inside. However, unlike the previous version, there were not many additional rings, except one made in golden color.

Interestingly, this time, professionals created the “G2 Germany” logo. Visually, the logo could resemble a seal, and the dominance of the golden color indicates the noble origin of the brand.

The font has changed a bit. Now, a more refined bold serif typeface was used. The golden capital letters had virtually no blank space. There are arched lines above and below the company name. Also, around the main inscription, there are many additional ones, which were also made using gold capital letters. These are: “R.A. PATTESON TOBACCO COMPAN. EST. RICH’D. VA. USA.”

2018 – today

Lucky Strike Logo

The 2018 Lucky Strike logo embodies boldness and elegance, merging classic with contemporary. The outer golden border, featuring a gradient, creates an illusion of shine, giving the emblem a sophisticated look. The internal red circle is now enhanced with a vertical gradient, adding depth and richness to the visual image.

At the center, against the red gradient, sits the brand name “Lucky Strike” in two lines of white letters. A clear sans-serif font emphasizes the brand’s modern character and simplicity. This clarity of lines and distinctness of each character ensure ease of reading and recognition.

Since its inception in 1871, Lucky Strike has maintained its reputation and recognizability through a logo that, despite changes, continues to capture the spirit of the times, blending tradition with modern trends. This emblem reflects the brand’s history and its place in the smoking culture. The bold red and bright white letters not only grab attention but also serve as a reminder of Lucky Strike’s enduring nature and consistent quality.

Font and Colors

Lucky Strike Emblem

The old Lucky Strike logos retain a nod to its heritage while presenting a more modern and sophisticated aesthetic. Including serifs at the corners of certain letters adds a touch of aristocracy, distinguishing it from older versions of the logo that used fonts resembling MPI Republic Gothic and Dynamo Pro Medium. This evolution in design reflects a balance between tradition and contemporary sensibilities, honoring the brand’s long history while appealing to the tastes of today’s consumers. The logo’s evolution indicates the brand’s ability to adapt and stay relevant in the dynamic landscape of consumer goods.

The font in the new Lucky Strike logo closely resembles LCT Picon Condensed Bold, a typeface by Quentin J. Stavinsky. It’s characterized by its modern, sans-serif style, embodying a clean and contemporary look. This font was released by the foundry La Casse Typographique in 2018. This font for the Lucky Strike logo aligns with the trend towards sleek, minimalist branding, providing a sharp and refined appearance while maintaining links to the brand’s original aesthetic.

Lucky Strike Symbol

The black and red color palette has been changed to golden red. The first option is more familiar to many buyers of Lucky Strike products, most likely due to its long active use. The current version of the color scheme is associated with ancient medallions, passion, and the desire to develop.


When did Lucky Strike go from green to red?

During World War II, Lucky Strike cigarettes switched their packaging from green to the well-known white and red. The original green was seen as out of style, and the company wanted to attract women, who were fast becoming key customers. The goal was to match the latest fashion, making the brand more attractive.

They said the green dye was needed for the war, which was a smart way to support the war effort and gave them a good reason to update the packaging. This shift to white and red worked well, giving Lucky Strike a fresh, modern look that people liked. This new design became a classic in the tobacco world and helped make the brand what it is today.

What does the word Lucky Strike mean?

“Lucky Strike” means just what it sounds like a lucky or successful hit. It brings to mind moments of good luck, like stumbling upon something valuable or winning unexpectedly. For an American cigarette brand, this name suggests that picking Lucky Strike could bring a bit of luck and pleasure. It’s a clever way to make the brand more attractive, offering a feeling of happiness and a potential reward for choosing their cigarettes. Since its start, Lucky Strike’s catchy name has been a big part of its charm, making it a well-known name in the tobacco world.

Who does Lucky Strike?

Lucky Strike, a well-known cigarette brand, is part of the British American Tobacco family, a global leader in the tobacco industry since 1902. British American Tobacco, which operates worldwide, added Lucky Strike to its collection by buying the American Tobacco Company. This move helped the company grow and add variety to its brand offerings. Today, Lucky Strike stands out with its iconic red logo and packaging, which are available and recognized in markets worldwide.

Whose Lucky Strike cigarettes are they?

British American Tobacco, a leading company in the tobacco industry, makes Lucky Strike cigarettes. They produce many cigarette brands known globally and locally, including Dunhill, Kent, and Pall Mall, among others. They even have special brands for certain areas, like “Java Zolotaya” in Russia. With around 200 brands in its lineup, British American Tobacco offers a wide range of tobacco products. Lucky Strike is one of their key brands, famous worldwide, and it plays a big part in the company’s success and image.