Lululemon Logo

Lululemon LogoLululemon Logo PNG

The Lululemon logo is original because of the stylized first letter of the alphabet, which symbolizes the phrase “Athletically Hip.” The name does not have any meaning and was deliberately invented to contain three letters L on purpose, to “scare away” Japanese business and the lack of consonance with other names in this country.

Lululemon: Brand overview

Founded: 1998
Founder: Chip Wilson
Headquarters:
Vancouver, British Columbia, Canada
Website: shop.lululemon.com
Logo downloads:
Lululemon is a trademark of Lululemon Athletica, a sportswear retailer. It was founded in 1998 as a sales point for yoga kits. It gradually expanded to 460 stores and one Internet site, where it sells a huge range of goods. The founder of the brand is businessman Chip Wilson. The head office is located in Vancouver (British Columbia, Canada).

Meaning and History

Lululemon Logo History

What is Lululemon?

Lululemon is a manufacturer and retailer of sportswear, casual wear, accessories, dry shampoos, and deodorants. He owns over 490 brand stores in North America, Oceania, Asia, and Europe.

The trademark logo appeared in the first year of its existence. But before making the final choice, the founder of the company hesitated for a long time, so he held a competition. Among the 20 brand names submitted, the word “Lululemon” caught his eye, and of the same number of emblems, he liked the stylized Omega Ω, although his paired name was not among the winners.

Font and Color of the Emblem

Lululemon Emblem

The graphic symbol accurately conveys the direction of yoga, to which the company has given priority. That is why the choice was made in his favor. Also, it looks like a capital “A” without a horizontal bar. And the word with such a letter is present in the company’s full name – Lululemon Athletica.

The logo associatively resembles Omega – the letter of the Greek alphabet. The sign is depicted in smooth lines, without sharp corners or sharp transitions – all parts smoothly flow into one another. The logo is placed in a circle, which is placed between two words of the company name.

Lululemon Symbol

A laconic typeface with rounded letters looks perfect next to sinuous lines and curves. Together they form a balanced harmony that is well perceived visually.

The logo palette consists of several color combinations: white and red, black, and white. They can be used in different variations – for example, a red sign and white background, or vice versa.

Lululemon color codes

Amaranth Red Hex color: #d41934
RGB: 212 25 22
CMYK: 0 88 75 17
Pantone: PMS 185 C
Black Hex color: #000000
RGB: 0 0 0
CMYK: 0 0 0 100
Pantone: PMS Process Black C

What does the Lululemon logo represent?

The Lululemon logo is similar to the Omega symbol, women’s hair, and cattle brand. It is a stylized ‘A’ – the first letter of the phrase ‘Athletically Hip.’ The creators wanted to name the brand that way, but Lululemon won another option in the poll.

Does Lululemon fix logos?

It depends on the store where the Lululemon item was purchased. Somewhere employees replace the logo, but somewhere they don’t. No one is obliged to do this because the company does not provide such a service.

Where does Lululemon put its logos?

Lululemon places its logo on all its products. If we talk only about clothing, the distinctive mark can often be found on the shoulders, calves, or rump.

What does the word Lululemon mean?

‘Lululemon’ means nothing. Chip Wilson came up with a word with three ‘l’ because he thought it was difficult for the Japanese to pronounce that letter. He wanted the brand name to feel authentic to the Japanese people.