Brand cosmetics always hit the target. Hits on any flaws. The Lumene logo looks very presentable; the emblem exudes harmony and beauty, which the manufacturer promises to users of its products.
Lumene: Brand overview
Founded: | 1948 |
Founder: | Langholm Capital LLP |
Headquarters: |
Espoo, Finland |
Website: | lumene.com |
Meaning and History
This brand has a very long-standing logo, which from the very beginning contained the name. In turn, it is associated with the authentic name of the Finnish lake Lummenne, located in the Kauklahti area, where the manufacturer’s headquarters is based. Moreover, the brand had several logo options, the most famous of which was the last one.
The personal visual identification mark consists of the large word “Lumene.” It can have a different background and textual addition: the country to which it belongs, or a slogan expressing its concept. It is a simple logo in style with the main focus on the name. The designers focused on the two letters “E,” extending the middle horizontal line to give it originality. They also highlighted the “M”: placed a small ring in the center above the recess.
Font and Colors
The developers chose a clear and well-readable typeface for the logo, which is part of the Sans Serif group, and made an individual typeface based on it. She has simple letters with small but original details. The color scheme of the logo is minimalistic: black letters on a white background.
Lumene color codes
Charleston Green | Hex color: | #112028 |
---|---|---|
RGB: | 17 32 40 | |
CMYK: | 58 20 0 84 | |
Pantone: | PMS 5395 C |