Lumene Logo PNG
Brand cosmetics always hit the target. Hits on any flaws. The Lumene logo looks very presentable; the emblem exudes harmony and beauty, which the manufacturer promises to its users.
The Lumene brand emerged within Orion-yhtymä Oy, founded in 1948. Its cosmetics division, Noiro Oy, spent two decades building production expertise before launching Lumene in 1970.
The name referred to Lake Lummene in Central Finland and the Latin word for light. Blue and silver became core colors, reflecting northern identity. Early products relied on natural Scandinavian ingredients, matching growing demand in Europe. In 1971, Orion also introduced Cutrin, a separate haircare line.
By 1973, Lumene led the Finnish cosmetics market. That year, blue-case lipsticks became a recognizable product. During the 1980s, the brand expanded exports, mainly to Sweden. A green line with rose water, jojoba oil, and calendula gained traction in salons. At the same time, competitors such as L’Oréal and Nivea increased the pressure.
In the 1990s, Lumene entered Russia, the Baltics, and the United States. In 2001, the Vitamin+ line launched with cloudberry seed oil and vitamin C. One product received recognition in a European consumer study.
In 2002, a new factory opened in Espoo. In 2003, Orion sold Noiro Oy to investors including CapMan and Langholm Capital. By 2005, the company was renamed Lumene Oy.
In 2021, investor Verdane acquired a majority stake. In 2022, Lumene exited Russia, Ukraine, and Belarus while expanding into Germany and Denmark.
In 2023, Lumene acquired Ida Warg Beauty. In 2025, Creades bought a 20 percent stake, and the group added the Finnish brand Promise and invested 10 million euros in its Espoo facility.
Meaning and History
This brand has a long-standing logo that has always included the name. In turn, it is associated with the Finnish lake Lummenne, located in the Kauklahti area, where the manufacturer’s headquarters is located. Moreover, the brand had several logo options, the most famous of which was the last one.
The personal visual identification mark consists of the large word “Lumene.” It can have a different background and textual addition: the country to which it belongs or a slogan that expresses its concept. It is a simple logo in style, with the main focus on the name. The designers focused on the two letters “E,” extending the middle horizontal line to give it originality. They also highlighted the “M”: placed a small ring in the center above the recess.
What is Lumene?
Lumene is a Finnish cosmetics manufacturer named after Lake Lummenne and has been operating in the market since 1948. The company mainly covers three foreign markets: China, the United Kingdom, and Scandinavia. The brand’s headquarters are located in Espoo, and it is owned by Verdane.
Font and Colors
The developers chose a clear, easy-to-read Sans Serif typeface for the logo and created a custom typeface based on it. She has simple letters with small but original details. The logo’s color scheme is minimal: black letters on a white background.