Lynk & Co Logo PNG
The Lynk & Co. logo represents the company’s philosophy. The emblem’s clear and concise shapes symbolize clarity, simplicity, and functionality, the main principles guiding the brand in creating its vehicles.
Lynk & Co: Brand overview
Lynk & Co, an automotive brand born in 2016 under the Chinese giant Geely Automobile Holdings Ltd, arrived with a mission to cater to young, tech-savvy consumers. Crafted through the combined expertise of Geely and Volvo Cars, Lynk & Co leveraged the Compact Modular Architecture (CMA) platform, infusing Volvo’s technical prowess into its DNA.
The journey began in 2017 with the debut of the Lynk & Co 01, a compact SUV. This model quickly paved the way for others: the compact hatchback Lynk & Co 02 and the sleek sedan Lynk & Co 03. Known for bold designs and advanced connectivity, these vehicles offered a modern driving experience at competitive prices. The brand’s popularity soared in China shortly after sales began.
The brand entered the European market in 2019, expanding beyond its home turf, choosing the Netherlands and Sweden for its initial launch. Embracing a direct sales and subscription model, the brand introduced innovative ownership options, including online sales and flexible memberships, reflecting evolving consumer preferences.
Dedicated to electrification and sustainable mobility, the brand rolled out plug-in hybrids and fully electric versions of its models. In 2022, the Lynk & Co Zero EV marked the brand’s first fully electric vehicle, underscoring a commitment to reducing emissions and environmental impact.
Today, the brand thrives by offering flexible subscription and car-sharing services across Europe. It continues to innovate, maintaining a close alliance with Volvo Cars and Geely, and is driving forward with a vision of sustainable growth and cutting-edge automotive solutions.
Meaning and History
What is Lynk & Co?
Lynk & Co is a Chinese-Swedish automotive brand offering a range of connected and modern vehicles. A subsidiary of Geely and Volvo, Lynk & Co is known for its innovative approach to car ownership, emphasizing connectivity, shared mobility, and contemporary design.
2016 – today
The Lynk & Co logo features the brand name itself. A distinctive aspect of the logo is the incomplete glyphs of the letters Y and K, creating the impression that the composition is in the process of being written. This symbolizes the brand’s ongoing commitment to presenting the latest car models and continuous improvement.
The letters emphasize two companies’ involvement in the project: Volvo and Geely. The collaboration between these two automotive giants is essential for achieving excellence, underscoring the importance of partnership and cooperation in the Lynk & Co project.
“Lynk” sounds like the English word “link,” symbolizing connecting people, technology, and cars. This approach is a key element of Lynk & Co’s strategy. The brand aims to integrate automotive technology with digital services, creating unique and innovative solutions for its customers.
