Lynx Logo

Lynx LogoLynx Logo PNG

The Lynx logo is powerful, brutal, and strong. The logo is aimed at the male audience. It hints at sports activities and strong muscles. It shows the image of a stylish and manly macho man.

Lynx: Brand overview

Founded:6 June 1983

Lynx is one of the names of the French cosmetics and hygiene products brands for men. Under this brand, the products are sold in China, Ireland, Australia, and England. In other countries, the brand is known as Axe, and in Africa as EGO (until 2002) and created and owned by the giant Unilever plc in 1983.

Meaning and History

Lynx Logo History

The company’s logo has changed slightly over time, maintaining the overall unity of style and font. Updates are associated with the appearance of new fragrances, each accompanied by a powerful advertising campaign and its concept. All emblems affect male perception through contrasts, dark shades, and a wide range of letters, alluding to the power and self-confidence the fragrances give. Fashion and style are contained in the symbols without crossing the line of masculinity, attracting the strong sex to Lynx.

What is Lynx?

A French men’s brand known primarily for its deodorants and shaving foams. It is actively marketed in the United States, Europe, and Latin America. The company is distinguished because it introduces at least one new fragrance every year. The most famous compositions: are Dark Temptation, Alaska, Anarchy, and Apollo.

1985 – 1999

Lynx Logo 1985

A black rectangular background and white lettering in capital letters were chosen for the first logo. The contrast demonstrated the difference when using the brand’s products. The brand’s products, like a light, transform the image of a man, making it noticeable and attractive.

The brand’s name was chosen specifically for English-speaking countries, as the original name AXE did not have a very appropriate translation. It caused difficulties with registration. On the other hand, the Lynx is associated with an animal that is strong, tough, courageous, and has a lightning-fast reaction. Most men would be pleased to associate themselves with such a predator: Conqueror and conqueror of women’s hearts.

1999 – 2007

Lynx Logo 1999

Spice has been added to the font. The sharpened ends appear in all the letters, resembling blades. The whole lettering turns into a composition of blades, telling of a smooth shave. The black background with a gradient affecting the bottom of the letters reinforces the sense of brutality.

The dark shades dropping down hint at the 1999 solar eclipse, for which Voodoo Eclipse has released a special Voodoo fragrance to celebrate.

2007 – 2014

Lynx Logo 2007

In 2005, Insights Interactive was brought into the brand’s advertising to study the basics of behavioral motivation in young men, which allowed for successful advertising campaigns with the right message. In the course of the changes, the brand’s logo was reconsidered.

For the font this time, they chose a shiny silver metallic with reflections of light directed at the letters. For the first time, the sign has no dark backing. The reception gave the impression of crystal cold, purity, and the sharp power of ice, alluding to the cooling effect during shaving and reduced perspiration. The smell of freshness that occurs in the cold comes to mind when looking at the emblem.

2014 – 2016

Lynx Logo 2014

The brand’s first eau de toilette based on famous fragrances appears. Changes in the logo mark the new direction of development. On it, the name appears out of the darkness, with shadows playing on the elements. Each gray letter has a thin white border, thanks to which the symbols appear three-dimensional. The emblem is reminiscent of images from video game shooters. The theme of war relates to the brand’s new advertising campaign, which features the world-famous slogan: “Make love. Not war.”

2016 – 2021

Lynx Logo 2016

In 2016, the company launched a large-scale campaign under the slogan “Wake up.” The advertisement precedes the release of the Black Night fragrance. The brand logo is also transformed into this concept. In the midst of the black night, conveyed by a dark background, the dawn appears in the form of a white outline of letters. The sign informs that the days and nights pass perfectly if you use the brand’s products.

2021 – today

Lynx Logo

In the modern logo, the company has abandoned the use of backgrounds, emphasizing charcoal black letters—smooth curves reminiscent of bent metal tubes and microchips. The redesign and the general change of the brand are connected with the efforts of PB Creative agency and the desire of Lynx to attract a young audience. That’s why the lettering is in the graffiti style. Its message is: modern masculinity is intelligence and freedom.

Font and Colors

The main colors of the emblem, which are used in every sign: are white, black, and their shades.

  • Black is a symbol of brutality and masculinity.
  • White symbolizes the white shaving foam, purity, and freshness.

The font is reminiscent of Mashine SemiBold with proportional and widely spaced lettering elements, reminiscent of bodybuilders displaying strong biceps. The solid glyphs convey the confidence and solidity that characterize Lynx users.

Lynx color codes

BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C