MAC Logo PNG
MAC Cosmetics logo shows the global vision of the brand. The desire to reach men and women of all countries with its products, regardless of age, education level, or life situation.
MAC Cosmetics: Brand overview
| Founded: | March 1984 |
| Founder: | Frank Toskan, Frank Angelo |
| Headquarters: | New York City, New York, U.S. |
| Website: | maccosmetics.com |
MAC Cosmetics is the world’s third-largest Canadian cosmetics brand by sales; it appeared in Toronto and moved to New York in 1996. The company was founded by friends F. Toskan and F. Angelo, a makeup artist and photographer who joined forces to create bright and professional makeup. After one of the partners died, the company was bought by Estée Lauder (1998).
Meaning and History
The MAC Cosmetics mark encodes countless messages, from concern for peace and equality to an impressive product selection. The emblem emphasizes the brand’s personality, just as its products highlight the customers’ personality.
What is MAC?
This Estée Lauder Companies brand is popular among professional makeup artists and beauty enthusiasts. Its signature black packaging features iconic products like the Ruby Woo lipstick and Studio Fix foundation, known for their high pigmentation and ability to withstand the demands of stage performances, photo shoots, and fashion shows. The brand’s uniqueness lies in its commitment to offering high-quality cosmetics with diverse shades and finishes and supporting a team of talented makeup artists who share their expertise at retail locations.
1984 – today
The brand logo is verbal and consists of an abbreviation. The abbreviation encrypts the message and the story of what the company does: Make-up Art Cosmetics. Originally, all products were created for professional makeup artists of fashion shows and makeup artists.
The letters are written in broad strokes as if the word is stretched across the surface. The technique indicates broad strokes when working with a brush during makeup application.
At the bottom, the elements are linked together, telling the story:
- The sequential application of makeup. The importance of each step in creating a look.
- The never-ending personal grooming process that should last a lifetime.
- The brand’s staying power to keep your make-up looking great for longer.
- The wide range of products. Creativity and diversity are the company’s main philosophy.
- Covering the world with products and people of different countries and ages. From the beginning, the brand was distributed worldwide with a slogan: “for everyone.”
Between the letters of the inscription at the top were dots, as if made with foundation or nail polish, which once again emphasized the theme of cosmetics. The application of any liquid makeup product begins with a dot and its subsequent shading, which shows the logo.
The dot is also a prototypical accent. Cosmetics help to set accents by creating geometrically correct and attractive proportions, crystallizing the beauty that nature has endowed a woman with.
The dots helped separate the first letters of the words encoded in the logo (Make-up Art Cosmetics).
Font and Colors
A combination of black and white is used for the emblem. In this case, the font and the background can change places depending on the situation.
- Black – clarity, highlighting eyelashes and eyebrows, emphasizing facial features.
- White – beauty; the application of makeup, like creating a picture on a blank sheet of paper; the appearance of a new, non-existent image, thanks to cosmetics.
Sometimes, the letters are red to convey a love for customers, energy, and passion for their business.
The logo’s font is unique because it is stretched and flattens the letters. The glyphs M and A gaps tell about the company’s openness to everything new, tolerance, and willingness to care for customers with different views and needs.
