Maersk Logo

Maersk LogoMaersk Logo PNG

Maersk: Brand overview

Founded: 16 April 1904
Founder: Arnold Peter Møller, Peter Mærsk Møller
Headquarters:
Copenhagen, Denmark
Website: maersk.com
Logo downloads:
Maersk is a Danish logistics company specializing in freight and sea transport, as well as the maintenance and support of port terminals. It was established on April 16, 1904, and today is considered one of the largest conglomerates in this area. Maersk is headquartered in Copenhagen but has subsidiaries in more than 135 countries worldwide. In total, about 79 thousand employees work in the organization’s structure.

Meaning and History

Maersk Logo History

What is Maersk?

This is one of the world’s largest logistics companies, specializing in cargo and sea transportation. Its leadership in the market is confirmed by the fact that if we talk about container transportation, then it occupies 18% of the total volume.

Visual recognition of the brand is at a high level among the target audience, which is growing every year. There have been several updates to the logo over its more than a century of history, but its core remains constant.

Today, the logo consists of a word inscription and an emblem, which is located on the left. In more detail, it is a white seven-pointed star that occupies the central area of ​​a blue square with rounded corners. Sometimes the emblem is used independently of the main Maersk logo, where there is also a verbal inscription. For example, we can talk about an icon for an official website. Also, it is used on the ships of the company.

Maersk Symbol

The company name is in classic bold sans-serif with rounded corners in some characters. All letters are in uppercase with medium thickness in lines. It is worth noting a fairly serious distance between the letters, which makes the logo more powerful and progressive. If we talk about the size, then the height of the letters is approximately identical to the emblem but slightly inferior to it.

Interestingly, there is no particular style of writing in the logo. For example, the name of a conglomerate might be displayed in black letters on a blue background. It all depends on the painting of a particular ship.

Interestingly, for the first time, the seven-pointed star began to be used back in 1886. It was displayed on the first steamship, SS Laura. Her appearance is associated with the future founder of the company, Peter Mærsk Møller, and his wife, Anna Meller. They were then on an ocean voyage, and Anna fell ill. Her husband prayed every night for the health and life of his beloved. One evening, he saw a seven-pointed star in the sky, and when she recovered, he decided to use it in a future project. Why did he make such a decision? That night was extremely cloudy, and it was that star that was the only one visible in the sky.

Font and Colors

Maersk Emblem

The company name uses a classic bold sans-serif font with rounded corners. Thanks to capital letters and significant spacing between characters, it looks powerful and confident. Thus, a verbal inscription can be placed on any surface that will look harmonious.

The color palette consists of blue, white, and black. The light and bright emblem successfully contrast with the dark but powerful company name. Therefore, both elements of the logo look interesting both together and separately. It should be borne in mind that some changes in the color scheme may depend on the ship’s characteristics, including its painting.

Maersk color codes

Maximum Blue Hex color: #42b0d5
RGB: 66 176 213
CMYK: 69 17 0 16
Pantone: PMS 312 C
Black Hex color: #000000
RGB: 0 0 0
CMYK: 0 0 0 100
Pantone: PMS Process Black C