The Magpul logo looks abstract because the designers have embodied a collective image of accessories for firearms. It is a symbol of precision, confidence, reliability, and stability.
Magpul: Brand overview
Founded: | 1999 |
Founder: | Richard M. Fitzpatrick |
Headquarters: | Austin, Texas, U.S. |
Website: | magpul.com |
Meaning and history
Visual recognition of the brand is at a high level among gun lovers and regular customers of the company. For all the time, two versions of the logo were presented, made in a similar style, which made it possible to associate the new emblem after the redesign with Magpul safely.
What is Magpul?
It is one of the largest companies in the world when it comes to the production of high-tech accessories for firearms. It is popular far beyond the US; in particular, products manufactured under this brand are available in Europe.
1999 – 2009
The first version of the logo was presented to the target audience immediately after the company’s founding. It consisted of a verbal inscription and an emblem, which was located on top. If we talk about it in more detail, it is a white circle with a thick red outline on a white background. Inside the circle is the iconic logo of the company, which is directly related to the products it manufactures.
The brand name is made in a modern and unusual font. These are bold letters with wide lines, which are made in a unique style. Each letter looks like a separate element due to the unusual writing format. For example, in the letter “M,” the left line is made diagonally when the rightmost line is vertical. Some lines are not completed, which adds to the mystery of the font. Thus, the Magpul logo stands out from the competition.
2009 – today
The emblem remained identical to the previous version, except for a darker and more noble shade of red. Also, now it was often used to the left of the brand name and was somewhat reduced in size.
Even though they used a unique style in the letters, they looked more classic and familiar to many potential clients.
In some cases, the company uses only the emblem, for example, on the official website, as an icon. Also, there is a separate variation where the emblem is placed inside two frames.
Font and Colors
Both versions of the logo use a unique and modern font that distinguishes the brand’s products from the main competitors. A special style for each letter allows you to make the logo more confident and progressive. You can see right angles in the lines, although some of them are rounded.
The color palette consists of red, white, and black. Perfect contrast allows you to place your logo on any surface. Interestingly, during the only redesign, the company decided to choose a slightly different shade of red, settling on a darker version. In general, red is associated with development, passion, and the desire to improve. As a result, red is used for the emblem, black for the lettering, and white for the background.
Magpul color codes
Red Brown | Hex color: | #ac1f2c |
---|---|---|
RGB: | 172 31 44 | |
CMYK: | 0 82 74 33 | |
Pantone: | PMS 186 C |
Black | Hex color: | #000000 |
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RGB: | 0 0 0 | |
CMYK: | 0 0 0 100 | |
Pantone: | PMS Process Black C |