Mahindra: Brand overview
Founded: | 2 October 1945 |
Founder: | J. C. Mahindra, K. C. Mahindra, M. G. Muhammad |
Headquarters: | Mumbai, Maharashtra, India |
Website: | auto.mahindra.com |
By 1948, there was a shift in the company’s structure when Ghulam Mohammed departed, leading to the firm’s rebranding as Mahindra & Mahindra. As the 1950s and 1960s decades rolled on, the company broadened its horizons, initiating the manufacture of light commercial vehicles and pioneering the production of tractors in India.
With the arrival of the 1970s and 1980s, Mahindra & Mahindra sought further diversification. They ventured into sectors like energy, financial services, aerospace, and more through new ventures and subsidiary collaborations. The 1990s proved pivotal for the company when they took over Punjab Tractors, India’s top tractor manufacturer, solidifying their dominance in the tractor industry.
The dawn of the 21st century witnessed the company’s rising prominence in the SUV domain in India, with iconic models such as the Scorpio, Bolero, and XUV500. Furthermore, they ventured into the realm of electric vehicles through strategic acquisitions. With a formidable global presence spanning over 100 countries and boasting a valuation of $19 billion, Mahindra & Mahindra stands as a titan in the Indian vehicle industry, particularly in segments like SUVs, tractors, and commercial vehicles.
Meaning and History
What is Mahindra?
Founded in 1945, Mahindra & Mahindra Limited (M&M) has emerged as a dominant player in the Indian automobile production sector. Based in Mumbai, M&M is a prominent component of the Mahindra Group and ranks among the top car manufacturers in India. Originating as Mahindra & Mohammed, the firm has evolved and expanded, delivering top-notch vehicles to a nationwide clientele.
For many years, M&M has been a dynamic force in transforming the automobile industry, producing an extensive array of vehicles, from SUVs and commercial vehicles to motorcycles and tractors.
1948 – 2000
2000 – 2012
2012 – today
2021 – today
Mahindra color codes
Alizarin Crimson | Hex color: | #e51636 |
---|---|---|
RGB: | 229 22 54 | |
CMYK: | 0 90 76 10 | |
Pantone: | PMS 199 C |
Wenge | Hex color: | #655d57 |
---|---|---|
RGB: | 101 93 87 | |
CMYK: | 0 8 14 60 | |
Pantone: | PMS 405 C |
Gray | Hex color: | #9c938c |
---|---|---|
RGB: | 156 147 140 | |
CMYK: | 0 6 10 39 | |
Pantone: | PMS 402 C |
Pale Silver | Hex color: | #c7bfba |
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RGB: | 199 191 186 | |
CMYK: | 0 4 7 22 | |
Pantone: | PMS 400 C |